eBook - PDF

Konsumentenpreiswissen : Eine empirische Studie im oesterreichischen Lebensmitteleinzelhandel (Edition 1)

Name: Konsumentenpreiswissen : Eine empirische Studie im oesterreichischen Lebensmitteleinzelhandel (Edition 1)
ISBN: 9783653025316

Christian Idinger,

English
PDF
Available on iOS & Android

eBook - PDF

Konsumentenpreiswissen : Eine empirische Studie im oesterreichischen Lebensmitteleinzelhandel (Edition 1)

Christian Idinger,

About this book

Der Einfluss von Dauertiefpreisen bzw. langfristigen Preisänderungen auf das Konsumentenpreiswissen ist in Zeiten vielfältigster Promotionsaktivitäten interessanter denn je. Basierend auf bestehenden Forschungslücken des Behavioral Pricing wurde mit einer longitudinalen Online-Untersuchung jener Zeitpunkt festgestellt, bei welchem der Konsument einen Aktionspreis verinnerlicht und somit als Kurantpreis bewertet. Die Ergebnisse zeigen u.a., dass für das Preiswissen weniger das untersuchte Produkt, als das individuelle Eigeninteresse an Preisen ausschlaggebend ist. Die Arbeit bietet neue Perspektiven und Möglichkeiten für den Handel, Industrieunternehmen (v.a. im FMCG-Bereich), die Marktforschung sowie thematisch nahe Forschungsgebiete (bspw. Retail Revenue Management).

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Yes, you can access Konsumentenpreiswissen : Eine empirische Studie im oesterreichischen Lebensmitteleinzelhandel (Edition 1) by Christian Idinger in PDF and/or ePUB format, as well as other popular books in Business & Business Education. We have over one million books available in our catalogue for you to explore.