eBook - PDF

Marketing im liberalisierten Strommarkt (Volume 2.0)

Name: Marketing im liberalisierten Strommarkt (Volume 2.0)
ISBN: 9783631529799

Thomas Haller,

English
PDF
Available on iOS & Android

eBook - PDF

Marketing im liberalisierten Strommarkt (Volume 2.0)

Thomas Haller,

About this book

Im Fokus dieser Arbeit steht der Wandlungsprozess in Österreichs Stromwirtschaft aus Sicht des Marketings für Privatkunden im Gefolge der Liberalisierung und Privatisierung des ehemals monopolistisch organisierten Sektors. Die Arbeit liefert die Ergebnisse einer umfassenden empirischen Untersuchung, die durch einen innovativen Forschungszutritt geprägt ist. Es werden sowohl qualitative als auch quantitative Methoden der empirischen Sozialforschung kombiniert, deren komplementäre Funktion damit eindrucksvoll belegt wird. Zielsetzung ist, die Gestaltung des Produktes Strom an der Präferenz der nachfragenden Konsumenten zu orientieren und mit Hilfe der Conjoint-Analyse die Produktgestaltung zu optimieren. Des Weiteren wird ein Messinstrument zur Erfassung des Involvements mit Strom entwickelt. Dem Anspruch einer realtheoretischen Forschung folgend werden zahlreiche Handlungsempfehlungen aufgezeigt.

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Yes, you can access Marketing im liberalisierten Strommarkt (Volume 2.0) by Thomas Haller in PDF and/or ePUB format, as well as other popular books in Business & Corporate Governance. We have over one million books available in our catalogue for you to explore.