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Kundendienst-Management (Volume 5.0)
H. Meffert
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eBook - PDF
Kundendienst-Management (Volume 5.0)
H. Meffert
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About This Book
Die Entwicklung des Kundendienstes zu einem bedeutenden Instrument der Marketingpolitik ist vor dem Hintergrund gesĂ€ttigter MĂ€rkte, differenzierter KundenbedĂŒrfnisse und verstĂ€rktem Konkurrenzdruck zu sehen. Das Angebot an Kundendienstleistungen ist zu einem wesentlichen Kaufentscheidungsfaktor geworden. Die erheblichen Koordinationserfordernisse kundendienstpolitischer Entscheidungen im Rahmen des gesamten Marketingmix legen es nahe, von einem Kundendienst-Management zu sprechen. Der Sammelband umfasst neun BeitrĂ€ge kompetenter Praktiker und Wissenschaftler zu zentralen Problembereichen der Kundendienstpolitik. Es handelt sich dabei um die Ergebnisse eines Workshops ĂŒber Kundendienst-Management an der UniversitĂ€t MĂŒnster.
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Topic
BetriebswirtschaftSubtopic
Supply-Chain-Management