Marketingstrategien in High-Tech-Maerkten (Volume 25.0)
eBook - PDF

Marketingstrategien in High-Tech-Maerkten (Volume 25.0)

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Marketingstrategien in High-Tech-Maerkten (Volume 25.0)

About this book

In den sich dynamisch entwickelnden High-Tech-Märkten gewinnt die Beobachtung und Analyse des wettbewerbsstrategischen Verhaltens von Unternehmen zunehmend an Bedeutung. Aus Sicht der Praxis und der betriebswirtschaftlichen Forschung ist es von besonderem Interesse zu erfahren, welche Marketingstrategien und -maßnahmen zum Aufbau von Wettbewerbsvorteilen und zur Sicherung einer dauerhaften Erfolgsposition besonders geeignet sind. Vor diesem Hintergrund wird in der Arbeit das Verhalten von 385 High-Tech-Anbietern analysiert. Auf der Grundlage des Konzeptes der strategischen Gruppen werden das strategische und operative Unternehmensverhalten, die Bedeutung ziel- und kulturbezogener Einflußfaktoren sowie die Erfolgswirkung von Marketingstrategien in High-Tech-Märkten untersucht.

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Yes, you can access Marketingstrategien in High-Tech-Maerkten (Volume 25.0) by Nikolaus Müller in PDF and/or ePUB format, as well as other popular books in Economics & Economic Theory. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. A. Stellenwert von Marketingstrategien für die strategische Unternehmensführung in High-Tech-Märkten
  3. B. Typologisierung von Marketingstrategien in High-Tech-Märkten auf der Grundlage strategischer Gruppen
  4. C. Ausgestaltungsformen und Einflußfaktoren der Marketingstrategien von strategischen Gruppen in High-Tech-Märkten
  5. D. Zusammenfassung und Implikationen
  6. Anhang I: Studien zum Untersuchungsgegenstand
  7. Anhang II: Tabellen
  8. Anhang III: Fragebogen
  9. Literaturverzeichnis