eBook - PDF

Unternehmensleitbilder im Vergleich (Volume 5.0)

Name: Unternehmensleitbilder im Vergleich (Volume 5.0)
ISBN: 9783631528945

Monika Knassmüller,

English
PDF
Available on iOS & Android

eBook - PDF

Unternehmensleitbilder im Vergleich (Volume 5.0)

Monika Knassmüller,

About this book

Unternehmensleitbilder zählen zum Standardrepertoire moderner Unternehmensführung. Was aber kennzeichnet ein Unternehmensleitbild? Zu wissen, was ein Leitbild zum Leitbild macht, bedeutet auch, «richtig» bzw. «normal» von «falsch» bzw. «untypisch» oder «seltsam» unterscheiden zu können. Vor diesem Hintergrund sozial verfügbaren Wissens über Leitbilder werden die Dokumente erstellt, aber auch rezipiert und verstanden. Gestützt auf die Theorie der sozialen Repräsentationen und eingebettet in eine diskursanalytische Forschungsstrategie zielt diese Analyse von 84 Leitbildtexten des deutschen Sprachraumes auf die (Re-)Konstruktion der sozial geteilten Wissensbasis. Das daraus entwickelte «typische Unternehmensleitbild» ist ein Modell, das in dieser Form empirisch nicht vorkommt und dennoch typisch für die untersuchten Texte ist.

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Yes, you can access Unternehmensleitbilder im Vergleich (Volume 5.0) by Monika Knassmüller in PDF and/or ePUB format, as well as other popular books in Commerce & Gestion industrielle. We have over one million books available in our catalogue for you to explore.