eBook - PDF

Longitudinale Betrachtung der Kognitiven Dissonanz (Volume 24.0)

Name: Longitudinale Betrachtung der Kognitiven Dissonanz (Volume 24.0)
ISBN: 9783631574584

Monika Koller,

English
PDF
Available on iOS & Android

eBook - PDF

Longitudinale Betrachtung der Kognitiven Dissonanz (Volume 24.0)

Monika Koller,

About this book

Im Verlauf des (Kauf-)Entscheidungsprozesses sind die Konsumenten zahlreichen psychologisch zu erklärenden internen Phänomenen ausgesetzt. Kognitive Dissonanz ist ein zentrales relevantes Konstrukt in diesem Zusammenhang. Aus Sicht der Marketingforschung ist das psychologische Befinden der Konsumenten während des gesamten Entscheidungsprozesses von Interesse. Die Autorin wählt den Anwendungsbereich der Reiseentscheidung. Durch Einsatz der Tagebuchmethode werden relevante Konstrukte wie wahrgenommenes Risiko, Kognitive Dissonanz und Zufriedenheit während des gesamten Reiseentscheidungsprozesses sowohl qualitativ als auch quantitativ untersucht. Die Erkenntnisse zur Entwicklung psychologischer Phänomene im Zeitverlauf liefern einen wichtigen Beitrag zur Dissonanzforschung und erlauben das Ableiten zentraler Implikationen für das praxisorientierte Marketing.

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Yes, you can access Longitudinale Betrachtung der Kognitiven Dissonanz (Volume 24.0) by Monika Koller in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Unternehmensführung. We have over one million books available in our catalogue for you to explore.