Strategische Allianzen im Luftverkehr (Volume 37.0)
eBook - PDF

Strategische Allianzen im Luftverkehr (Volume 37.0)

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Strategische Allianzen im Luftverkehr (Volume 37.0)

About this book

Unternehmen gehen strategische Allianzen mit anderen Unternehmen derselben Marktstufe ein, um ihre eigene WettbewerbsfƤhigkeit zu verbessern. MaƟgeblich gefƶrdert durch eine zunehmende Deregulierung und Privatisierung, haben sich auch im internationalen Luftverkehr Allianznetzwerke von Fluggesellschaften herausgebildet. Die Arbeit untersucht, wie sich die Partner-Airlines bei der gemeinsamen Leistungserstellung abstimmen und welche Implikationen sich hieraus fĆ¼r die Flugreisenden ergeben. Dabei werden allianzspezifische Nutzenvorteile, aber auch Nutzennachteile diskutiert und Handlungsempfehlungen fĆ¼r die Ausgestaltung des Marketing-Mix von Allianzen gegeben. In die Ɯberlegungen flieƟen Ergebnisse einer internationalen Focusgruppenbefragung von Vielfliegern ein.

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Yes, you can access Strategische Allianzen im Luftverkehr (Volume 37.0) by Frithjof Netzer in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Abbildungsverzeichnis
  3. AbkĆ¼rzungsverzeichnis
  4. A. Strategische Allianzen als Herausforderung an das Management von Fluggesellschaften
  5. B. Absatzmarktgerichtete Gestaltung strategischer Luftverkehrsallianzen
  6. C. WĆ¼rdigung und Ausblick
  7. Anhang
  8. Literaturverzeichnis