- 436 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.
Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later ) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into 'now' digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for 'now' television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a 'now' way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.
This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.
The new 'now' edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- Acknowledgments
- Chapter one Opting Into ‘Now’ Media
- Chapter two From Marconi to Mobile Listening
- Chapter three Television: From Analog to Digital to 8K
- Chapter four Radio and Television Programs and Programming
- Chapter five Interconnected by the Internet
- Chapter six Social Media: Private Conversations in Public Places
- Chapter seven Digital Devices: Up Close, Personal, and Customizable
- Chapter eight XR: Inside of Media, Inside the Mind
- Chapter nine Advertising: From Clay Tablets to Digital Tablets
- Chapter ten Audience Measurement: Who’s Listening, Who’s Watching, Who’s Surfing?
- Chapter eleven The Business of Entertainment and Media Ownership
- Chapter twelve Working Behind the Scenes in Media
- Chapter thirteen Feature Films: ‘The Movies’
- Chapter fourteen The Personal and Social Influence of Media
- Index