eBook - ePub

The Fashion Designer Survival Guide

Name: The Fashion Designer Survival Guide
ISBN: 9781506265612

Start and Run Your Own Fashion Business

Barron's Educational Series,

Mary Gehlhar,

314 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Fashion Designer Survival Guide

Start and Run Your Own Fashion Business

Barron's Educational Series,

Mary Gehlhar,

About this book

“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn

“The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano

In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.

In this must-have guide, Gehlhar reveals essential information on:

Creating a viable business plan
Social media strategies to grow your customer base
Maximizing online sales to get your designs directly into customers’ closets
Integrating sustainability in your sourcing and manufacturing
Collaborating with influencers, stylists and brands to expand your audience
Landing the right financing for your type of business
Establishing wholesale partnerships with the best retail stores
Navigating the pitfalls of production both at home and abroad

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Yes, you can access The Fashion Designer Survival Guide by Barron's Educational Series,Mary Gehlhar in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.