STEP 1
FIND YOUR POWER
Whatâs Your Money Problem?
I donât hate many things in life, but clichĂ©s are high on the list. Why? Because they are so commonly said that people donât stop to question them.
Well, I question everything. In fact, I question (and often refute) pretty much all conventional wisdom, especially when it comes to finances.1 But, I will make one exception for this tried-and-true clichĂ©: money is power. Because money is powerâperhaps the most powerful power there is. And itâs one that can easily be yours.
Think of the power of money as a tool. And just like you can use a hammer to build a house, you can use the same hammer to tear it down. Superpowers can be used for good or evil, and so can money; it can control you or you can control it. We, of course, are going to control it and use it for good. In this step, I will help you reframe your perceptions about money and show you how to take control of it so that the reverse never happens again.
UNMINDFUCK YOURSELF
There is very little else so emotionally charged as money. Not politics (unless itâs about money). Not religion. Not much.
Itâs a mindfuck when people have money because they feel guilty about it. Itâs a mindfuck for people who donât have money because they feel ashamed about it. The full-force mindfuckery around money happens no matter what. And the only way it stops is if you reclaim its power for yourself.
Of course, everyone has free will and the power to make their own choices. But as we have already determined, money is what ignites that power. When you have it, your choices become more numerous and substantial. And when you donât, they become much more limited.
So, what kind of choices are important to you? What kind of power do you want wealth to give you? Maybe itâs the choice to work because you want to and love it, not because you have to. Maybe itâs the choice of where you want to live or travel, without limitations, or to help people you love or groups in need. Maybe itâs the choice to leave a shitty relationship because you donât have to be stuck with someone who supports you financially. Or, as is the case with BeyoncĂ©, maybe itâs the choice to run the world. Hard stop.
The choices that money affords us are more valuable than the money itself. Those choices buy you freedom. And the lack of that has likely been the basis of many of your past moves and relationships, even if you havenât yet realized it, as mindfucks often go.
YOUâVE HAD THE POWER ALL ALONG
One of the main reasons I felt called to write this book is because too many women have told me that managing money is âa guy thing.â Or worse, theyâve shared with me that they are staying in a horrible home situation because they donât have money of their own to leave with.2 Girl, what?! Men are certainly not the only ones who can grow their wealth or use it to their advantage. In fact, data has shown that women have proven to be superior investors, which isnât surprising given that they make 85 percent of consumer purchases and thus have better insight into demand. Demand drives sales and sales drive stocks. Numbers donât lieâguys arenât better investors at all; they just talk about it more than we do. Whatever the hell you think they know thatâs so special or difficult is all within your reach. But only if you grab for it.
Itâs not a coincidence that we think differently about money than our male peers. This starts at a young age. Girls are typically told to be prudent and save their money, whereas boys are taught to go after good jobs and build their wealth. While itâs not the rule, and there are always exceptions, studies say itâs the most common theme of money conditioning among children. So, as adults, women are cutting back on the lattes and opting for at-home hair dye (just donât), whereas men are out there, looking for investment opportunities and constantly watching the job market. Weâve also seen that women, in particular, express a greater sense of negativity around their finances and managing money than men do. In a recent survey, nearly half of the women associated negative wordsâlike fear, anxiety, inadequacy, and dreadâwith financial planning, compared to less than a third of the men.3
To make matters worse, every time a Disney princess finds her prince, or a Hallmark movie features a woman-unlucky-in-love who finds The One, part of the âhappily ever afterâ is that he is going to take care of her. Heâll pay for all the things and keep her safe. We eat it up like rocky road ice cream at the end of a stressful day. But hereâs the thing: What those movies donât tell you is that the prince sometimes turns out to be a frog and The One may not stick around forever. You truly only have yourself till death do you part. And the real princessesâmake that queensâare the ones with palaces of their own.
The truth is, as smart as we are, as badass as we are, as truly âwomenâs libâ as we are, some small part of us was raised to believe that weâd marry a rich man and he would take care of us.4 If youâve never had that thought, then you are either a stronger woman than I am or youâre lying to yourself.
Think back to the people youâve been with (or are currently with) and ask yourself: Would the dynamics of my relationships be different if I went into them with a fat inheritance or were otherwise financially set on my own? Or if I got a big promotion or came into money while I was in it? Would I have put myself first more often? Would I have put up with less shit? If money wasnât a factor, would I have chosen differently?
For a few lucky ladies, the answer is âno,â but for the rest of us, Iâll answer first: yes, 100 percent yes.
We must break this cycle. In Step 12: Keep It Together, Iâll talk much more about some precautions you can take for yourself and your money, including prenups, insurance, and willsâbut for now, just know that I will not stand by and let you go to your deathbed regretting that you stayed in a bad situation or didnât go after the love you wanted and deserved because you werenât brave enough to do something about it. Whether itâs subtle or it screams, money changes the balance of power in all relationshipsâespecially romantic ones. (Hello, I have a show called Hush Money thatâs based around that very premise.5)
FYI
In Sweden, the median income for women is close to parity with the median income of men. As a result, men have been found to share in the chores, child care, and cooking in more equal measure than anywhere else in the world. And women there spend less time doing housework now than they did twenty years ago, from five hours per day in 1990 to just four hours per day today.6 That sixty minutes may not sound like a lot, but as Iâve discussed in all my books, time truly is your most valuable asset, in investing as in life. Here in the United States, women spend the equivalent of ninety-five more eight-hour work days per year on unpaid work than men, which adds up to almost $1.5 trillion (with a âTâ) in unpaid labor.7
As Cher once famously recalled: âMy mom said to me, âYou know, sweetheart, one day you should settle down and marry a rich man,â and I said, âMom, I am a rich man.ââ8
By the end of this book, you will be able to confidently call yourself ârich,â not just by the numbers in your net worth (youâll have those, too, my dear), but also with everything that money comes with, including the power of choice. Choice with lots of options. And once that happens, the way you go into any new relationship will change for the better.
Of course, this ...