Chapter 1
Returning to the philosophy of masses
Benjamin and Badiou
The increasing proletarianization of modern man and the increasing formation of masses are two sides of the same process.
âWalter Benjamin, âThe Work of Art in the Age of Its Technological Reproducibilityâ1
âMassâ is a political category, or more precisely a category of activist democracy, of communism.
âAlain Badiou, Cinema2
Mass reproduction is especially favored by the reproduction of the masses.
âWalter Benjamin, âThe Work of Art in the Age of Its Technological Reproducibilityâ3
There has never been a philosophical theory of masses in the theory and critique of architecture. The current categories and concepts, institutional practice and pedagogy, not only leave architecture exposed to the exploitation of ruling technological-industrial capitalism, but worse, make it useful for it. Against this state, I first invoke Walter Benjaminâs methodological introduction to his Artwork essay. Benjamin begins the introduction by invoking Marxâs âPrefaceâ to A Contribution to the Critique of Political Economy and ends by stating that he will offer concepts that are âcompletely useless for the purpose of fascismâ. It goes as follows:
More than 80 years later, Benjaminâs âprognostic requirementsâ, made in the specific context of the 1930s, not only remain valid for our time but also acquire urgency. Transposing his diagnostic thesis to our present condition, where he says âartâ, I add âarchitectureâ; and where he says âfascismâ, I qualify it by employing the term âdemocratic fascismââa term I borrow from Alain Badiouâas the defining hegemonic political force in our time. In his analysis of the art of cinema, Benjamin situates film in the intersection of three trajectories: the ideology of art and aesthetics under industrial capitalism, the impact of technology on the perceptual apparatus of the human sensorium, and the political formation of masses. These are formative elements constitutive of the political crisis of modernity.5
The last 125 yearsâfrom the invention of film by the Lumière brothers in 1895 to our present timeâcan be conceived as a historical block forming a unity that I characterize as: âBuilding in the Age of Cinemaâ. This unity comes under the jurisdiction of an altered perceptual apparatus brought about by the invention of cinema. Benjamin named it as distraction [Zerstreuung], a phenomenon arising fundamentally from an experience of what he called the âbig-cityâ. Put under this jurisdiction, it is the non-art of the âartâ of architecture that must be thought as the point of departure for theory and critique of architecture, and that I advance in analogical comparison to the ânon-art of the artâ of cinema in Badiouâs presentation. We will come to this in a later chapter.
Benjamin wrote: âFilm corresponds to profound changes in the apparatus of apperceptionâchanges that are experienced on the scale of private existence by each passerby in big-city traffic, and on a historical scale by every present-day citizenâ.6 In this work I contend that the theory, critique, and analysis of architecture must be restructured and rethought under the category of apperception, a term used by Benjamin and one he may have adopted from Kantâs critical philosophyâthe origin of which goes back to Leibnizâof whom he was an avid reader. I suggest that architecture as a technological apparatus (dispositif ) must be studied with a view to a ânew task of apperceptionâ for the individual, as Benjamin would say, affecting the human sensorium. In the center of this resides the âtheory of experienceâ. This theory is to be traced back to Kantâs first Critique, the Critique of Pure Reason, and its transition to Hegel who called his âPhenomenologyâ the Science of Experience.7 On the basis of this philosophical theory of experience, I attempt to develop the thesis that there cannot be any thought of an architecture if it is not grounded in the philosophical theory of masses which, by logical inference, is political in nature. My aim is to accomplish a critique of the notion of âsemblanceâ in architecture in order to separate it from the optical delusion that permeates it today. The latter is an illusion produced solely by the senses. In Kantian terms, I make a distinction between illusion and Schein, the necessity or inevitability of the âtranscendental illusionâ, understood within the triadic structure of phenomenon, thing-in-itself, and Schein.8
Significantly, the invention of cinema coincided with two other notable events. It was in 1895 that Freud and Joseph Breuer published Studies on Hysteria with their epochal invention of psychoanalysis and the discovery of the unconscious, the same year that, as Todd McGowan instructively reminds us, Louis and Auguste Lumière screened their first film in the Grand CafĂŠ in Paris. The coincidence of the discovery of psychoanalysis and the invention of cinema is not accidental. As McGowan notes: âpsychoanalysis makes its most important discoveries through the analysis of dreams, and to this day, the cinema remains a dream factory, a form of public dreamingâ.9 Now, the invention of these two was also simultaneous with the rise of the metropolis, which might better be termed the cinemetropolis. The big-city, as Benjamin called it, is a cinematic city or it is not at all. As Anton Kaes points out, cinema and metropolis âare equally products of late capitalism and the technical-industrial revolutionâ.10 Significantly, âinsofar as cinema is a part of metropolitan mass culture, the critique of cinema adopts some elements of the critique of the big cityâ.11 In early cinema, âthe lightning-fast and disconnected physical movement characteristic of early silent film seemed to offer just what the big city dweller wanted to seeâ, and, therefore, it was in the year 1910 that it was said:
This confirms Georg Simmelâs commentary in his famous 1913 essay, âThe Metropolis and Mental Lifeâ, where he wrote that the âswift and continuous shift of external and internal stimuliâ in the metropolis, bring about âthe intensification of emotional lifeâ, and further, âThe rapid telescoping of changing images, pronounced differences within what is grasped at a single glance, and the unexpectedness of violent stimuliâ.13 As Kaes notes, according to Simmel, these are âconstitutive conditions of perception in the big city and analogous to the perception of the rapid and jolting succession of cinematic imagesâ.14
Together these threeâthe invention of cinema, the discovery of the unconscious, and the rise of the metropolisâare simultaneous with the rise of the mass-mediated society, later to be turned into a full-fledged consumer society by the early decades of the twentieth century, under the ideological hegemony of technological-industrial-liberal capitalism. In its center resides the phenomenon and reality of âmassesâ. Fascism later came to usurp and manipulate this category through an effective manipulation of the same technological media. Politically speaking, every failure of liberal industrial capitalismâand it has not ceased to fail again and againâas we learned from Benjamin, paves the way for fascism. The term âmassesâ itself has to be submitted to political, philosophical, and analytical scrutiny. In the age of cinema, there is a dialectical relation, as Benjamin put it, between technological âmass reproductionâ and âreproduction of massâ. Fascism exploited it fully then, and âdemocratic fascismâ utilizes it now.
Now consider the following questions: In what terms should the relation of architecture to the âmassesâ be defined? Is architecture a âmass artâ? What defines the paradoxical term âmass artâ? Is there an architecture that is not conditioned by the mass-mediated soc...