Part 1: Toolkit
When I joined private equity firm Stonebridge Partners after business school, Bob Raziano was the lead operating partner at the firm. Bob had been one of the youngest partners at consulting firm Booz Allen and rose to the role of Chief Financial and Administrative Officer at CS First Boston before joining Stonebridge. I remember visiting a manufacturer of metallized paper with him and marvelling at his ability to systematically break down every aspect of the business during due diligence. I asked if he used a checklist. He responded that his apprenticeship in management consulting early in his career was like being handed a ruler to measure how to dissect companies.
Similarly, CIOs need a set of tools to break down the complex task of managing large pools of capital. Talented CIOs are skilled at both listening carefully and speaking in public, both learning and educating, both thinking independently and orchestrating a group, both managing a team and a governance board, and each of reading, writing and arithmetic. The best ones are the equivalent of Major League Baseball’s five-tool players.
Acquiring such a broad set of skills draws on many different disciplines. The interviews on the podcast with CIOs, investment managers, and thought leaders from outside of the investment industry collectively teach best practices around each of these skills.
These lessons are not found in the readings in the CFA program, CAIA curriculum, or other investment materials. Just as my first book, So You Want to Start a Hedge Fund, shares case studies about start-up hedge funds from the front lines, this section describes skill sets that are only encountered in practice. Importantly, these chapters do not present definitive research on the topics. They are a compilation of lessons gleaned from my experiences and those of guests on the show.
The toolkit in Part 1 explores the major disciplines required of CIOs:
- Interviewing
- Decision-making
- Negotiations
- Leadership
- Management
We’ll start with interviewing, a practice that allocators engage in just about every day.
Chapter 1: Interviewing
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
The core interaction in the investment process is a series of interviews. Across 20 years in the business, I conducted interviews with money managers two or three times a day, totaling thousands. In all that time, I only peripherally thought about the process of interviewing until I started the podcast.
The lessons I learned by studying professional interviewers and conducting podcasts over the last three years follow this process:
- Defining the purpose
- Preparing
- Setting the stage
- Listening actively
- Receiving feedback
- Additional interviewing tips
In the investment world, these lessons are applicable to manager interviews and reference checking.
Defining the purpose
Interviews are different from conversations. Conversations are casual discussions between people. They are back and forth interactions often balanced in airtime.
Interviews are conversations with a purpose. For the most part, interviewers ask the questions and interviewees answer. An allocator’s purpose in a manager interview is to gather information and evaluate the manager on both content and persona. CIOs seek to confirm or refute the validity of their hypothesis for investing in the manager. At the same time, each interview offers an opportunity to learn about social interactions and trustworthiness for a partnership that may last years or decades. These interviews require focus and attention in every aspect of the conversation.
That purpose sounds straightforward, but we’ve all experienced ineffective meetings in which the objective gets subjugated to an allocator peacocking by expressing their views to prove their intellectual worth. Tom Bushey found in his initial market meetings for Sunderland Capital that probably two-thirds of the people interviewing him told him why what he was doing was ludicrous and how they would do it instead.
A podcast interview is different. I discuss many of the same subjects I did when interviewing as an allocator, but evaluation is no longer my objective. I let CIOs and investment managers tell their stories, and I have no need to decide if I want to invest with them afterwards.
Other forms of interviewing carry a different purpose and call on different skills. Jon Wertheim has written and conducted interviews for Sports Illustrated and 60 Minutes for 25 years. His interviews have sought quotes for stories, entertainment for television, and facts for journalistic investigations. When filling a story with a quote, Jon wants just one nugget. A half-hour conversation can be horrible for 29 minutes, but if the subject gives a sound bite when wrapping up, he will have accomplished his mission. He may purposefully express boredom, excitement or provocation, all in the interest of getting one little gem.
His television interviews are the opposite. The medium requires a cadence and flow throughout that matters as much as the material. If the interviewer and subject interrupt each other, the television viewing will be poor and will usurp otherwise great content.
Investigative journalism is different again. Conducting research for a story requires in-depth probing and verbal interrogation techniques where substance matters more than style.
The style and techniques of interviewing across podcasts, stories, television, and investigations are all different from the evaluative interviews conducted by allocators. At the same time, the different disciplines share common techniques that are effective across the board and useful for allocators to improve their skills for evaluating managers.
Prepari...