Organizing for the New Normal

Prepare Your Company for the Journey of Continuous Disruption

Constantinos C. Markides

• Publisher: Kogan Page
• Year: 2021
• Print ISBN:
  9781398600799
  9781398600805
• Edition: 1
• eBook ISBN:
  9781398600812
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

We live in a world of continuous disruption. Before we have a chance to respond to one disruption, another hits. Before we finish one transformation journey, we need to embark on another. How do you prepare the organization for this new normal of continuous disruption? This is the challenge that every organization is now facing, no matter how successful their digital transformation of the past decade has been.

Organizing for the New Normal explores how to prepare the organization for this unique challenge. How do you develop a strategy for what is coming next while you are busily driving your current transformation? And how do you convince emotionally exhausted employees to join you on the journey? The book does not provide a ready-made recipe for success, but rather explores how to put together the ingredients that will improve the odds of success.

Organizing for the New Normal outlines the leadership competencies critical for success in the "new normal", such as:
· How to create a "permanent" sense of urgency and an organization-wide unease with the status quo
· How to convince people to exploit disruption as an opportunity when all they see around them are the negative consequences of disruption
· How to institutionalize into the DNA of the organization the day to day behaviors that would allow us to identify and respond to change early-and how to achieve this in a decentralized way
· How to develop a strategic response that is innovative and aims to attack the disruption rather than defend against it.

Index

Page numbers in italic indicate figures or tables.

agility, concept of 40–41

airlines

British Airways, KLM, Continental, United 101

British Airways: response to disruption of business model 113

and GO subsidiary (1998) 113, 154

Continental Airlines 95–96

Continental Lite 96–97

Delta Song 154

easyJet 113

KLM and Buzz 154

Ryanair 113

Alibaba 1

and Hema store 114–15

Amazon 1

business model 110

Prime Video 114

Apple 93

iOS 94

Apple watch 90–97 see also Biver, J-C and Cook, T

and TAG Heuer Connected watch 94–95

Tag Heuer’s response to 110, 111

articles/papers (on)

Microsoft and Google (Forbes, 2009) 101 see also Barret, V

the murder of Kitty Genovese (New York Times, 1964) 48–49

‘Predictability: does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?’ (1972) 61 see also Lorenz, E

artificial intelligence (AI) and Babylon 118

Armstrong, L 12

attitude is key: how to create the right mindset for the journey 11–25

how to convince employees that disruption is an opportunity 21–24

example of KBC Bank 23–24 see also Thijs, J

and quote on Artificial Intelligence 21

the importance of the language we use 12–15, 16, 17, 17, 16–17, 18

example: new disruptive business models 15 see also Christensen, C and Gilbert, C 15, 16

why it’s important to see disruption as both threat and opportunity 19–21 see also surveys

Auto Trader Group plc 116, 145–46, 147

Axel Springer 102, 118

banks

ING (Dutch bank) 121

J.P.Morgan (US) 106

KBC Bank (Belgium) 106, 111–12, 119, 161–68

Lan & Spar (Denmark) 149

Royal Bank of Scotland 108

and closure of unit (Bo) in May 2020 101–02

Barret, V 101 see also articles/papers

Bethune, G (CEO, Continental Airlines) 97

Biver, J-C (and the) 90–95 see also Apple and LVMH

‘modular watch’ 93

TAG Heuer Connected watch 91–95

Blue Ocean Strategy 120

Bouchat, T ((Edipresse) 98–100

Brabeck, P (CEO, Nestlé) 146

Bratton, W 61 see also Gladwell, M

Bulcke, P (CEO, Nestlé) 147

butterfly effect 60–62 see also Lorenz, E

experiments 60–61

butterfly principle 59–61 see also Gladwell, M; Sunstein, C; Thaler, R

Change or Die 27 see also Deutschman, A

Charles Schwab 20, 33 see also Pottruck, D

and online brokerage business: e.Schwab 153

China (and)

7Fresh supermarket 115

rise of 11

Sars contagion 49

Christensen, C (and) 5–6 , 15, 20, 1...

Table of contents

• 01 Surfing the Waves of Disruption
• 02 Attitude Is Key: How to Create the Right Mindset for the Journey
• 03 Create Urgency for Continuous Change: Doing It the Right Way
• 04 Prepare for Any Disruption: How to Develop the Behaviors of Agility
• 05 Develop a Supporting Organizational Environment in a Decentralized Way
• 06 How to Give Autonomy Without Losing Control
• 07 Exploit the Disruption: The Importance of an Innovative Strategy of Response
• 08 How to Develop an Innovative Strategy of Response
• 09 Test Your Strategy of Response: How to Experiment in a Clever Way
• 10Implement Your New Strategy: How to Make the Transition
• 11 Putting It All Together
• Index