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About this book
Disgusted by publishers and editors who refused to cover important stories for fear of offending advertisers, the press baron E. W. Scripps rejected conventional wisdom and set out to prove that an ad-free newspaper could be profitable entirely on circulation. Duane C. S. Stoltzfus details the history of Scripps's innovative 1911 experiment, which began in Chicago amid great secrecy. The tabloid-sized newspaper was called the Day Book, and at a penny a copy, it aimed for a working-class market, crusading for higher wages, more unions, safer factories, lower streetcar fares, and women's right to vote. It also tackled the important stories ignored by most other dailies, like the labor conflicts that shook Chicago in 1912.
Though the Day Book's financial losses steadily declined over the years, it never became profitable, and publication ended in 1917. Nevertheless, Stoltzfus explains that the Day Book served as an important ally of workers, a keen watchdog on advertisers, and it redefined news by providing an example of a paper that treated its readers first as citizens with rights rather than simply as consumers.
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Yes, you can access Freedom from Advertising by Duane C.S. Stoltzfus in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Journalism. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Acknowledgments
- Introduction
- 1. A Time for Dissent and Reform
- 2. Chain-Builder for the Common People
- 3. The Secret Plan Takes Shape
- 4. The Day Book’s Debut
- 5. Critic of the Hometown Press
- 6. Sandburg and Company
- 7. Watchdog on State Street
- 8. Champion of Labor
- 9. Struggling in the Shadow of War
- Conclusion
- Epilogue
- Appendix A: Chronology
- Appendix B: Newspapers in Chicago in 1911
- Appendix C: Rise and Decline of the Number of Newspapers
- Notes
- Bibliography
- Index