Inside the Box
📖 eBook - ePub

Inside the Box

The Power of Complementary Branding

Gregory A. Sausaman, Karen Rowe

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📖 eBook - ePub

Inside the Box

The Power of Complementary Branding

Gregory A. Sausaman, Karen Rowe

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Table of contents
Citations

About This Book

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.

Greg combines his 15+years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

In this book, you will learn:

  • The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu.
  • How to successfully integrate a complementary brand into an existing brand venue simply and effectively.
  • Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.
  • How to use the enclosed assessment forms for the brand addition, as well as the financial proforma’s to see how it makes financial sense to your operator.

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Information

Year
2018
ISBN
9780578430935

Table of contents

Citation styles for Inside the BoxHow to cite Inside the Box for your reference list or bibliography: select your referencing style from the list below and hit 'copy' to generate a citation. If your style isn't in the list, you can start a free trial to access over 20 additional styles from the Perlego eReader.
APA 6 Citation
Sausaman, G. (2018). Inside the Box ([edition unavailable]). Topper’s Craft Creamery. Retrieved from https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf (Original work published 2018)
Chicago Citation
Sausaman, Gregory. (2018) 2018. Inside the Box. [Edition unavailable]. Topper’s Craft Creamery. https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf.
Harvard Citation
Sausaman, G. (2018) Inside the Box. [edition unavailable]. Topper’s Craft Creamery. Available at: https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Sausaman, Gregory. Inside the Box. [edition unavailable]. Topper’s Craft Creamery, 2018. Web. 15 Oct. 2022.