Inside the Box
eBook - ePub

Inside the Box

The Power of Complementary Branding

Gregory A. Sausaman, Karen Rowe

Share book
English
ePUB (mobile friendly)
Available on iOS & Android
eBook - ePub

Inside the Box

The Power of Complementary Branding

Gregory A. Sausaman, Karen Rowe

Book details
Table of contents
Citations

About This Book

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.

Greg combines his 15+years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

In this book, you will learn:

  • The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu.
  • How to successfully integrate a complementary brand into an existing brand venue simply and effectively.
  • Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.
  • How to use the enclosed assessment forms for the brand addition, as well as the financial proforma’s to see how it makes financial sense to your operator.
Frequently asked questions
How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Inside the Box an online PDF/ePUB?
Yes, you can access Inside the Box by Gregory A. Sausaman, Karen Rowe in PDF and/or ePUB format, as well as other popular books in Business & Food Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Ice Cream 4 You International,LLC
Year
2018
ISBN
9780578430935
Topic
Business
Subtopic
Food Industry

Table of contents

Citation styles for Inside the Box
APA 6 Citation
Sausaman, G. (2018). Inside the Box ([edition unavailable]). Topper’s Craft Creamery. Retrieved from https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf (Original work published 2018)
Chicago Citation
Sausaman, Gregory. (2018) 2018. Inside the Box. [Edition unavailable]. Topper’s Craft Creamery. https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf.
Harvard Citation
Sausaman, G. (2018) Inside the Box. [edition unavailable]. Topper’s Craft Creamery. Available at: https://www.perlego.com/book/2394347/inside-the-box-the-power-of-complementary-branding-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Sausaman, Gregory. Inside the Box. [edition unavailable]. Topper’s Craft Creamery, 2018. Web. 15 Oct. 2022.