Inside the Box

The Power of Complementary Branding

Gregory A. Sausaman, Karen Rowe

• Publisher: Ice Cream 4 You International,LLC
• Year: 2018
• ISBN:
  9780578430935
• Topic: Business
• Subtopic: Food Industry

In Inside the Box: The Power of Complementary Branding, Greg Sausaman shows you how to add high margin new sales to help solve the pressures of increasing costs such as big minimum wage hikes through smart and strategic complementary branding.

Greg combines his 15+years of experience in complementary branding with the expertise of industry leaders to provide a comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

In this book, you will learn:

• The process to pick the right partner for your brand to offer a new and exciting menu item(s) to complement your existing menu.
• How to successfully integrate a complementary brand into an existing brand venue simply and effectively.
• Why co-branding has mostly failed in the past, and how Greg has cracked the code on integrating co-brands in the food service industry to add robust bottom line gains for the operators and franchisors.
• How to use the enclosed assessment forms for the brand addition, as well as the financial proforma’s to see how it makes financial sense to your operator.