Bridge Builders

How Superb Communicators Get What They Want in Business and in Life

Maria Keckler

• Publisher: Morgan James Publishing
• Year: 2018
• Print ISBN: 9781630475390
• eBook ISBN: 9781630475406
• Topic: Business
• Subtopic: Meetings & Presentations
• Index: Business

A powerful fable that delivers a simple but highly effective blueprint for communication success in business and beyond.
 
How we choose to communicate determines the difference between success and failure—in all of our endeavors. Bridge Builders is a compelling fable of self-discovery about Daniel Reed's journey from ordinary communicator to inspirational Bridge Builder. It's about the power of crafting messages through the eyes of our audience. It's about learning to craft our message differently as others' needs become the impetus behind our message.
 
No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people. Bridge Builders gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.

PART I

THE PARABLE

“If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts, he shall end in certainties.”
—Francis Bacon

Five days ago.

CHAPTER 1

THE GIFT

Son,

If you are reading this letter, it is because you have accepted the board’s challenge to prove that you are the man to write the next chapter for BeyondYou . . . and what I feared most has happened—that you and I didn’t have time to repair the bridge of communication that crumbled between us. This is my deepest regret. I don’t blame you. Please don’t blame yourself.

As you know, I, too, lost my father early in life. More than once I wished he had left me with one last piece of advice to help me navigate an uncertain future. Sensing that my time may be cut short, I want to do that for you, Daniel.

A mentor once told me that it is almost as presumptuous to think you can do nothing as to think you can do everything. The advice has served me well.

Not money. Not power. Not the greatest product. Not shrewd business savvy. Not even talent, timing, or intelligence fueled my success. People who were willing to join and follow my leadership have always been the fuel.

I was blessed to have people who invested their hearts and souls in the BeyondYou vision. This same gift can be yours, too, if you remember how to build bridges to people’s minds and hearts.

I was also blessed to have a mentor to show me how. The Bridge Builder, the friend and mentor I met when I was just a fledgling entrepreneur with nothing but a dream and fear of failure, can help you too.

How I wish I could see you rediscover the man you were born to be. How I wish I had more time to share all I want to say, Son. But I leave you with the next best thing—a special gift that will deliver what I am not able to share with you. I have asked Paul to arrange all the details in my absence. I hope you will accept it.

With all my love,

Dad

Daniel folded the letter and slid it into the inner pocket of his suit jacket. He closed his eyes and pondered the words yet another time, as if he were trying to solve a riddle. No matter how hard he’d drilled Paul, the vice chair of BeyondYou’s board, hoping to get answers, his father’s loyal friend had remained unmoved. Neither Daniel’s perplexity about what his father meant about building bridges nor his incensed demand that Paul tell him why he had to meet a mysterious stranger first thing Monday morning to receive the “special gift” had yielded the answers he wanted.

Paul had left Daniel’s office with only a firm pat on the back and words that would haunt Daniel for the next few days: “Consider this gift your father’s last official decision as CEO. When you return and take your seat at the helm of BeyondYou, you’ll have time enough to live with the decisions you make. Go home to pack; your plane leaves in three hours.”

Bridge Builder Notes

It has been said that art imitates life, and so is the case with Daniel’s story. His father’s letter is the inciting incident—a catalyst occurrence—that sets a series of life-changing events in motion, forcing him to take action.

• What inciting incidents are taking place in your personal or professional life right now?
• Are you willing to join Daniel’s journey and discover what’s in it for you?

Present Day.

CHAPTER 2

THE CRITICS

Daniel searched his pants pockets, but found only two wrinkled pieces of paper he’d been carrying all week—the letter that had set the last five days in motion and the article he’d read more times than he cared to admit. Behind him, he heard Chris’s cell phone ring. Daniel stuck the folded letter back into his pocket and unfolded the worn newspaper article as his father’s mentor answered her call.

“Okay, we’ll be down in five minutes.”

“Well, it looks like we’re really finally about to find out,” he muttered to himself as he rubbed the creases.

“What’s that?” She clicked off her phone and slid it into the purse she’d placed on the corner of her desk.

He handed her the article. “Last week’s article from the Times.”

BeyondYou, Inc. May Be Sailing without a Rudder

Daniel Reed, Jr., will stand as interim CEO of BeyondYou, Inc.—despite heavy criticism from the tech world—following the untimely death of his father and BeyondYou’s founder, CEO, and chairman of the board. Mr. Reed died of complications from heart surgery Tuesday morning. He was 57.

Mr. Reed, Sr., led the way for BeyondYou to become one of the most innovative and prolific telecommunication companies based in Silicon Valley. Under his leadership, BeyondYou has dominated the industry for almost two decades. Friends and peers say he was “the heart and soul” of the company.

Known for his extraordinary communication skills, Reed, Sr., is credited for working side by side with strategic partners, investors, and employees, changing the face of Silicon Valley’s corporate culture and privately-owned business practices. He leaves very big shoes to fill.

Critics and tech bloggers haven’t minced their words in voicing their criticism over BeyondYou’s decision to bring his son, an outsider, to lead the exemplary culture that—until now—has been guarded zealously by its late founder. “The apprehension is not unfounded. By all measures, Daniel Reed, Jr., seems to share only one thing in common with his father: his name,” an anonymous source said. “Reed’s recent press conference fiasco [when he walked off stage after his teleprompter malfunctioned] might be a red and very large warning flag.”

Whether Mr. Daniel Reed, Jr., lacks the Reed communication rudder needed to steady BeyondYou’s ship is yet to be seen, probably much sooner than later.

“You want it back?” Chris smiled as she offered the article.

“Toss it.” Daniel adjusted his tie. “I’ve memorized it.” He smiled.

“Looks like the board members are waiting for you. Are you ready?”

“Do I look like I’m ready?” Daniel forced himself to stop pacing the corner of her office like a boxer in the corner of the ring, ready to face his opponent.

Breathe. Don’t pass out! You are Daniel Reed. You can do this. “Is the air conditioning back on yet?” He loosened his tie. “I’m dying here.”

“You may want to put this on.” She handed him the navy blue jacket he’d draped over the leather chair near the office door. Seconds later they were in the hallway headed toward the elevator.

Daniel tugged at his neck. “I’m dying of heat, and I’m about to tear off this tie.”

“Yeah, I think everyone’s going to know that.” Chris pointed to the enormous sweat stains under his arms as she pressed the button for the lobby. “Sorry. I’m going to run and get an extra floor fan. Who knows when the air conditioning may come back on and how hot that conference room is already.”

“Just great.” Daniel followed her into the elevator and forced himself to put on the jacket. “That’s just what I need—cranky and sweaty executives. Fifteen minutes will probably be all they need to vote me out and run for the pool.”

Ten seconds later the elevator door slid open and Chris dashed out. “Think cool thoughts, Daniel. I’ll meet you in five minutes tops. Start without me if you have to. You know what you need to say.”

The door closed behind her, and Daniel chided himself for not running after her and offering to help carry the fan. Then suddenly, he felt a jolt in the gut.

For a second, he saw himself abandoned at the curb on his first day of school as his mother drove off. Then the truth hit. The elevator had stopped working. Darkness, followed by floodlights, confirmed the reality that faced him.

“You’ve got to be kidding!” he spoke into the darkness.

“Hello, this is Larry, head of security.” A voice from the elevator loudspeaker startled him. “Is anyone stuck in there?”

“Yes, yes.” Daniel tried to look around, but all he could see was inky darkness. The stifling black and still, damp air was disorienting. “This is Daniel Reed.” As he spoke his name, a sense of calm quietly spread over him.

“Ok. Don’t worry, Mr. Reed. We’re working on restoring the power and should get you out of there very soon.”

Daniel slid to the floor and rested his head against the wall. “I’m not going anywhere,” he whispered to no one. He loosened his tie and wiped away the sweat running down his face. His shirt was soaked. He thought of taking it off but couldn’t muster the energy.

The irony of the moment struck, and he began laughing, at first a quiet chuckle, then the emotion rising until his shoulders shook. A few days ago, he’d walked out of the same elevator, kicking and screaming, dreading his meeting with the mysterious Bridge Builder. Now, here he was alone in the dark with only himself.

Helpless. At the end of himself. Alone.

Wondering whether all he’d learned would be enough to face the men and women of BeyondYou’s board—the people who would perhaps be his executioners.

And realizing for the first time that helpless and alone may be the best place to be when the time has come to stop fighting and begin building.

Bridge Builder Notes

Critics are all around us. They live to predict our success or failure based on our past performance. Sometimes, the greatest critic you’ll face is yourself.

• What critics are you facing right now?
• Have they succeeded finding residence in your daily thoughts?
• How are they sabotaging your resolve to move forward?

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Table of contents

• Cover
• Title
• Copyright
• Table of Contents
• Foreword By Dr. David Jeremiah
• Foreword By Kathrine Kimball
• Introduction
• Part I: The Parable
• Part II: The Bridge Builder Approach
• Supplemental Resources
• Acknowledgments
• About the Author
• Notes