The Wright Stuff

From NBC to Autism Speaks

Bob Wright, Diane Mermigas

• Publisher: RosettaBooks
• Year: 2016
• eBook ISBN: 9780795346934
• Topic: Social Sciences
• Subtopic: Social Science Biographies
• Index: Social Sciences

The former CEO of NBC "reflects on his years at the pinnacle of network television, and also on the Wrights' work as co-founders of Autism Speaks" ( Palm Beach Daily News ). Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn't understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent—and save—the network. His name is Bob Wright. Under his leadership, a traditional network, struggling to survive a changing landscape, was transformed into a $45 billion cable and internet giant. What does someone like that do when he retires? If he's Bob Wright, he starts all over again. At almost the exact same time as Bob's NBC reign was winding down, his grandson Christian was diagnosed with autism, a condition then poorly understood. Baffled by a lack of medical knowledge and community support, Bob and his wife Suzanne founded Autism Speaks, which in short order became the leading advocacy and research funding organization for this mysterious condition that so devastates families. As the two story lines unfold in The Wright Stuff, readers will gradually see that both endeavors—revitalizing NBC and building Autism Speaks—reflect the same key management tenets that apply to any organization facing disruptive change. A portion of the proceeds from this book will be donated to advance autism research.

Table of contents

• The Wright Stuff
• Copyright
• A Word from Bob
• Editor’s Note
• CONTENTS
• PROLOGUE: The First Grandchild
• ACT ONE. 2004:Annus Notabilis
• 1. The Biggest Deal of All
• 2. The Fierce Determination of a Grandmother
• 3. “OK, I’ll Make It $25 Million.” The Bernie Marcus Factor
• 4. Reflections on Success
• ACT TWO. 1969–2012:Corporate Transformation
• 5. First Days
• 6. Media Baptism by Fire:Cox Cable
• 7. This Thing Called Cable
• 8. Chuck Dolan, Cablevision, and Me
• 9. The Business of CNBC
• 10. Rebuilding After a Firestorm: The Dateline Fiasco
• 11. Creating the Must-See TV Money Machine
• 12. Travels with Johnny Carson
• 13. The Ted Turner Factor
• 14. Olympic Gold
• 15. NBC + Microsoft = MSNBC
• 16. Dante’s Inferno: The Queen Mary 2 Became the Exxon Valdez!
• 17. Rebooting Network-Affiliate Relations
• 18. Leaving NBC and GE
• 19. Comcast Takes Over
• 20. My Roller-Coaster Ride with Jack Welch
• 21. Suzanne: My Life’s Partner
• ACT TWO. 1969–2012:Corporate Transformation
• 22. 1 in 166: The Hidden Epidemic
• 23. Building from Scratch, Block by Block
• 24. Building Block #1: Global Expansion
• 25. Building Block #2: Political Muscle
• 26. Building Block #3: Grassroots Strength
• 27. Building Block #4: Business Principles
• 28. Building Block #5:Strategic Alliances
• 29. The Future for Autism Families
• 30. Vaccines and OtherControversies: A House Divided
• 31. MSSNG: From Beijing to Google
• EPILOGUE:Christian at Fourteen
• APPENDIX A: NBCU
• Vintage Wright:What Next?
• Some Deal Hits,Some Misses
• Where Are They Now?
• APPENDIX B: AUTISM
• What We’ve Learned About Autism
• Acknowledgements
• The Wright Photography