eBook - PDF

Gamification for Tourism

Name: Gamification for Tourism
Author: Feifei Xu, Dimitrios Buhalis

Feifei Xu,

Dimitrios Buhalis,

312 pages
English
PDF
Available on iOS & Android

eBook - PDF

Gamification for Tourism

Feifei Xu,

Dimitrios Buhalis,

About this book

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

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Yes, you can access Gamification for Tourism by Feifei Xu, Dimitrios Buhalis in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.