Should You Judge This Book By Its Cover?

Julian Baggini

• Publisher: Granta Books
• Year: 2020
• Print ISBN: 9781847081551
• eBook ISBN: 9781847081568
• Topic: Filosofia
• Subtopic: Semantica linguistica

A philosopher takes a second look at sayings, proverbs, and bits of homespun wisdom: "Every society needs its guardian of good sense: Baggini is ours." — The Financial Times
 
These short, stimulating, and entertaining capsules of philosophy delve into the familiar words that live in our consciousness yet are rarely examined. Should you really do as the Romans do when in Rome and practice what you preach? Is the grass always in fact greener on the other side of the fence, and is there ever smoke without fire? Is beauty always in the eye of the beholder and is it actually better to be safe than sorry?
 
From the popular author of The Pig That Wants to Be Eaten, cofounder of The Philosophers' Magazine, and academic director of the Royal Institute of Philosophy, this is a witty, deeply thought-provoking reminder that we should never stop asking questions.

1.

A bird in the hand is worth two in the bush

Mid 15th century

Experiments show that a bird in the hand is actually perceived to be worth 2.48 in the bush. To be precise, the ‘birds’ were in fact coffee cups, but since the animals are merely proverbial, the general point still holds.

Experimenters divided a group randomly and gave half of them a coffee mug each. These were deemed ‘sellers’ while the others were cast in the role of buyers. Sellers were then asked how much they would be willing to part with the mug for, while buyers were asked how much they would pay for one. On average, buyers valued the mugs at no more than $2.87, while sellers valued them at $7.12. The mere fact that the sellers already had the mugs led them to perceive them as being much more valuable than they otherwise would.

This phenomenon, called loss-aversion, has been observed in countless other situations. However, it is completely irrational. This is made even clearer by another experiment which demonstrated the ‘endowment effect’. This time, half a group received one item and half a group received a different one. Because the goods were distributed randomly, you would expect half the group to have received the item which was of less value to them personally. But when asked if they would be willing to trade, only between 10 and 30 per cent said they would do so. Again, ownership led people to over-value.

Of course, it is often better to keep what you have than risk it all for more, which is the proper moral of the proverb. But when there is no risk involved, we still tend to stick with what we have, even if it is in our interests to give it up. Two birds in a bush which are hard to catch may not be worth hunting if you already have one. But when they’re just sitting there waiting to be picked up, it would be foolish to prefer the beast you already have. Yet experiments show such foolishness is a natural inclination we have to struggle to avoid.1

Compare and contrast

An egg today is better than a chicken tomorrow. Italian proverb

 

Better a sparrow in hand than a crane in flight. French proverb

 

A sparrow in the hand is better than a pigeon on the roof. German proverb

1 See ‘The Boundaries of Loss Aversion’ by Nathan Novemsky and Daniel Kahneman, Journal of Marketing Research, Vol XLII (May 2005) 119–28; and ‘Experimental Tests of the Endowment Effect and the Coase Theorem’ by Daniel Kahneman, Jack L. Knetsch, and Richard H. Thaler, Journal of Political Economy, Vol. 98 (December 1990), 1325–48.

2.

Manners maketh man

Bishop William Wykeham of Winchester (1324–1404)

‘Manners maketh man’ was the personal motto of Bishop Wykeham, the founder of Winchester College, one of England’s oldest public schools. The idea of a church leader placing such high importance on so trivial a notion as manners can strike us today as absurd. Manners are not morals, and even a little distance in time or space can show them to be arbitrary and petty.

Take, for instance, some of the advice in G. R. M. Devereaux’s Etiquette for Men: A Book of Modern Manners and Customs, published in 1929. ‘It is not necessary for you to raise your hat if you see a lady of your acquaintance in a public vehicle in which you are also a passenger,’ he writes. ‘Otherwise, you should always raise your hat when meeting a lady you know,’ although ‘you should avoid offering a lady your gloved hand’. He also describes a strict formula for who should be introduced to whom in social gatherings: gentlemen to men, single girls to married women, and young to older men. The most dated advice of all is, ‘After a stay at a friend’s house you should tip the servants.’ Or perhaps I just have the wrong friends.

The idea that following customs such as these is the making of a man, or woman, seems quite preposterous. However, one should not confuse changing customs with the enduring principles which underpin them. As Devereaux put it, ‘Consideration for others at all times is the keynote of etiquette.’

Manners are indeed trivial if they are identified solely with local and changing practices. But if they are thought of in a broader sense, as a concern to treat others well, then they evidently are central to the ethics of everyday life.

If you think manners are of no interest to someone wishing to be a better person, consider the final sentence of Devereaux’s etiquette guide: ‘The finest way in which children can be trained to grow up into thoughtful, courteous and considerate men and women is by surrounding them with those qualities throughout their younger days.’ A concern with manners can lead you to much more important matters than how to hold your fork.

Compare and contrast

Civility costs nothing. Early 18th century

 

He was born without pants and is ashamed to be dressed. Greek proverb

 

Good breeding consists in concealing how much we think of ourselves and how little we think of the other person. Mark Twain (1835–1910)

3.

‘Tis better to have loved and lost / Than never to have loved at all

Alfred, Lord Tennyson (1809–92)

In a spin-off book to the comedy TV series Not The Nine O’clock News, Tennyson’s sage words are rendered anew as ‘It’s better to have loved and lost than it is to spend your whole life wanking.’

The deliberate variation, apart from being very funny, transforms the original in two ways common misunderstanding can. First, of course, is the equation of love and sex. To have loved and lost is not the same as to have shagged and lost, though that too may be better than never to have shagged at all.

Second, and more significantly, it has the effect of transforming a consolation into an exhortation. Whether we remain life-long singletons or have even brief sexual relationships with others is something that we can, to a certain degree, control. If we think that even bad sex is preferable to masturbatory solitude, that can provide the spur to seek out some of the numerous others who feel the same way and would gladly take our companionship.

But although a sexual liaison can be a mutually convenient deal between consenting adults, love cannot be so easily arranged. We cannot just choose to fall in love. Believing it is better to have loved and lost does not make us any more likely to find love. Rather, the best time to hear such words is when love has gone, to help us come to terms with our loss.

There is, nevertheless, one sense in which heeding Tennyson’s line from ‘In Memoriam A. H. H.’ can help prepare us for love, should it call. The message is not that any relationship is better than none at all. If we want to keep ourselves open to the possibility of a love worth losing, we need to retain at least a spark of romanticism. To truly believe we can love and lose requires belief that we can truly love.

Compare and contrast

Opportunity never knocks twice at any man’s door. Mid 16th century

 

The world belongs to the bold. Spanish proverb

 

Not having shot is always to have missed. Dutch proverb

4.

No smoke without fire

Late Middle Ages

Although people still frequently say that there is no smoke without fire, few believe this in their hearts to be a general truth. We know, for example, that much of the smoke that chokes the pages of the tabloid papers and celebrity gossip magazines comes from fires that burn only in the bellies of ambitious journalists. When someone says sincerely that there is no smoke without fire, it is usually because they are already convinced of the presence of flames, not because they really believe the refrain lends support to their suspicions.

Nevertheless, in a way, this tired old saying is cannier than at first may appear. It is, of course, patently false if we take it to mean that there is some truth in every rumour or scandal. But if we take its imagery a little more literally, another possibility suggests itself. You can indeed always infer the presence of fire from the appearance of smoke; what you may not know is the kind of fire it is, or whether it is already dying out.

So it is with gossip. It never emerges from a vacuum. If what started people’s ears burning wasn’t an accident or a natural spark, we know someone must have been making mischief with matches. The question is, who and why?

Take any story of celebrity rivalry. How much of the smoke this generates is the result of their actual disagreements and how much is being generated by genuine rivals and allies with vested interests in exaggerating the rift? No smoke without fire, to be sure. But where are the real fires blazing and who is fanning the flames?

We should not lazily assume that the connection between hearsay and truth is a straightforward one of cause and effect. Reading the smoke signals accurately requires us to look more closely at where they are really coming from. Look carefully and you might just find fires in unexpected places.

Compare and contrast

Throw dirt enough, and some will stick. Mid 17th century

 

Where wood is being chopped, shavings fly. Polish proverb

 

If the wind comes from an empty cave, it’s not without a reason. Chinese proverb

5.

Nothing in excess

Inscription on the Temple of Apollo at Delphi, 6th century bce

An adviser can always be right yet not much use. For example, I am no agony uncle, yet I can offer guidance that I guarantee to be sound: when shopping, never buy anything that is too expensive. In love, do not marry the wrong person. And war is such a terrible thing that you must never, ever wage one unless not doing so is even worse.

The problem is that all these counsels are mere tautologies: they are true by definition. It takes no more than a basic grasp of the English language to realize that the wrong person, a war that is not right or a product that is ‘too expensive’ are all to be avoided. ...

Table of contents

• Cover
• Title Page
• Table of Contents
• Preface
• 1. A bird in the hand is worth two in the bush
• 2. Manners maketh man
• 3. ‘Tis better to have loved and lost / Than never to have loved at all
• 4. No smoke without fire
• 5. Nothing in excess
• 6. Jack of all trades and master of none
• 7. No man is an island, entire of itself
• 8. Forget and forgive
• 9. Practice makes perfect
• 10. Love never fails
• 11. Actions speak louder than words
• 12. That which does not kill me makes me stronger
• 13. The exception proves the rule
• 14. All happy families resemble one another, but each unhappy family is unhappy in its own way
• 15. No pain, no gain
• 16. If you can’t stand the heat, get out of the kitchen
• 17. Night brings counsel
• 18. I may disagree with what you have to say, but I shall defend to the death your right to say it
• 19. Penny wise and pound foolish
• 20. A journey of a thousand miles begins with a single step
• 21. Make hay while the sun shines
• 22. First do no harm
• 23. Speech is silver, but silence is golden
• 24. Reading is to the mind as exercise is to the body
• 25. Practise what you preach
• 26. Greater love hath no man than this, that a man lay down his life for his friends
• 27. Que será, será
• 28. Plus ça change, plus c’est la même chose
• 29. There are three kinds of lies: lies, damned lies and statistics
• 30. Time will tell
• 31. All the world’s a stage
• 32. Great oaks from little acorns grow
• 33. The only certainty is that nothing is certain
• 34. Familiarity breeds contempt
• 35. A foolish consistency is the hobgoblin of little minds
• 36. Life is not a dress rehearsal
• 37. Pride comes before a fall
• 38. The man who gives little with a smile gives more than the man who gives much with a frown
• 39. It’s no use crying over spilt milk
• 40. The unexamined life is not worth living
• 41. Diligence is the mother of good luck
• 42. A little learning is a dangerous thing
• 43. Ask not what your country can do for you – ask what you can do for your country
• 44. Love is blind
• 45. Neither a borrower nor a lender be
• 46. Beauty is in the eye of the beholder
• 47. Happiness depends upon ourselves
• 48. If it ain’t broke, don’t fix it
• 49. Youth is wasted on the young
• 50. You can’t judge a book by its cover
• 51. All men are rapists
• 52. Lightning never strikes the same place twice
• 53. He that is without sin among you, let him first cast a stone
• 54. What the eye doesn’t see, the heart doesn’t grieve over
• 55. It’s better to burn out than fade away
• 56. Worry is interest paid on trouble before it is due
• 57. If God does not exist, everything is permitted
• 58. Better the devil you know than the devil you don’t know
• 59. I think, therefore I am
• 60. Follow your heart
• 61. It is not the man who has too little, but the man who craves more, who is poor
• 62. Charity begins at home
• 63. Hell is paved with good intentions
• 64. To every thing there is a season
• 65. Can’t buy me love’
• 66. Virtue is its own reward
• 67. Conscience does make cowards of us all
• 68. Revenge is a dish that can be eaten cold
• 69. A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing
• 70. Man is the measure of all things
• 71. You can lead a horse to water, but you can’t make him drink
• 72. Nor is the people’s judgement always true / The most may err as grossly as the few
• 73. Still waters run deep
• 74. A man travels the world in search of what he needs and returns home to find it
• 75. A man is known by the company he keeps
• 76. Regret for the things we did can be tempered by time; it is regret for the things we did not do that is inconsolable
• 77. When one door shuts, another opens
• 78. A prophet has no honour in his own country
• 79. A trouble shared is a trouble halved
• 80. Death is nothing to us, since when we are, death has not come, and when death has come, we are not
• 81. To the pessimist, the glass is half-empty. To the optimist, it is half-full
• 82. Have nothing in your houses that you do not know to be useful or believe to be beautiful
• 83. Better safe than sorry
• 84. The best lack all convictions, while the worst are full of passionate intensity
• 85. Let sleeping dogs lie
• 86. The course of true love never did run smooth
• 87. In vino veritas
• 88. The only thing we have to fear is fear itself
• 89. Do to others what you would have them do to you
• 90. When in Rome, do as the Romans do
• 91. Boys will be boys
• 92. Genius is one per cent inspiration, ninety-nine per cent perspiration
• 93. More tears are shed over answered prayers than unanswered ones
• 94. To know all is to forgive all
• 95. A man reaps what he sows
• 96. The grass is always greener on the other side of the fence
• 97. A rose by any other name would smell as sweet
• 98. We cannot command nature except by obeying her
• 99. Where there’s life, there’s hope
• 100. Knowledge comes, but wisdom lingers
• Notes
• Acknowledgements
• Index
• A, B, C
• D, E, F
• G, H, I
• J, K, L
• M, N, O
• P, Q, R
• S, T, U
• V, W, X
• Y, Z
• Copyright