The Global Foundations of Public Relations

Humanism, China and the West

Robert E. Brown, Burton St. John III, Jenny Zhengye Hou, Robert E. Brown, Burton St. John III, Jenny Zhengye Hou

• Publisher: Routledge
• Year: 2021
• Print ISBN: 9780815372486
• eBook ISBN: 9781351245333
• Edition: 1
• Topic: Business
• Subtopic: Business General
• Index: Business

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally.

This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.

Table of contents

• Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Dedication
• Table of Contents
• Contributors
• Chapter 1 The Humanistic Turn
• Chapter 2 The Western rationales for public relations: The engineering of human interactions
• Chapter 3 Ancient Chinese roots
• Chapter 4 History and legitimacy in the West: Public relations aesthetics from Hippocrates to Luis Buñuel
• Chapter 5 The trajectory of practices and values of public relations in China: The ascent of a humanistic turn within Chinese public relations
• Chapter 6 Turning to humanism: Merchants, guilds, and managed public communication in Medieval Europe and Middle Period China
• Chapter 7 Toward a new dawn of public relations: With charity toward all
• Chapter 8 Crisis communication in China
• Chapter 9 Crisis communication and humanism in Nigeria: Challenges and opportunities
• Chapter 10 Public relations and the performance of everything
• Chapter 11 Humanistic turn: A new home for public diplomacy?
• Chapter 12 A humanistic turn of place branding in public relations: From marketing to a social science and sustainability perspective
• Chapter 13 A new model of humanistic PR: The social business
• Index