Descending towards Beyrout, every turn of the road gives fresh glimpses of Beyrout and its charming environs. As we clear the level a civilized region is entered, orchards, and gardens abound, pleasant villas are seen on every hand, the Pineta, or pine grove, is traversed and soon we find ourselves among the shops and paved streets of Beyrout.1
After much disenchantment with other townsâthe streets of Jaffa are âdirty, narrow, and windingâ; Jerusalem is âa disappointmentââthe delightful entrance into Beirut is refreshing.2 But such an enjoyable experience is soon mitigated by the cityâs apparently muted Oriental character:
Beyrout is the principle commercial town of Syria, and is strangely different from any other. Bankers abound; there are consulates of all the principle countries in the world. Almost everything that can be purchased in a European city may be purchased in BeyroutâŚ. The Bazaar does not present any of those Oriental features that are so attractive in other eastern townsâŚ. The houses are of semi-European build, and the costumes of semi-European cut.3
By 1912, guidebooks warned visitors to the region not to waste time in Beirut, because âit is essentially a modern town.â4 The signs of Beirutâs modernityâits banks, its foreign consulates, its paved streetsâwere staged as both a familiar welcome to the Euro-American tourist and a disappointment to foreign travelers searching for the adventure of difference. Such descriptions were predicated upon well-rehearsed distinctions that produced the binaries distinguishing East from West, namely those of tradition and modernity, conservative and progressive, backward and enlightened.5 These guidebooks suggested, however, that Beirutâs urban identity was muddled, not quite Western and not quite Eastern. By the late nineteenth and early twentieth centuries, we encounter the historical germ of modern and contemporary characterizations of Beirut: a commercial crossroads and Mediterranean port where Arabic, French, Armenian, and English mix interchangeably. Endowed as such with an intermixed identity within the region, the Lebanese capital was celebrated as cosmopolitanism in certain contexts and bemoaned as indistinguishable from the West in others.
The late eighteenth- and early nineteenth-century tropes found in Cookâs travel guides find parallels in contemporary art historical scholarship on Lebanon. In 1996, the Swiss-based art historian Silvia Naef published the pioneering study A la recherche dâune modernitĂŠ arabe: lâĂŠvolution des arts plastiques en Egypte, au Liban et en Irak.6 The workâs importance is its consideration of the visual arts as a field through which configurations of modernity were negotiated in the Arab world. Through a comparative approach, Naef explores the ways in which subject matter and style are deployed to express a particular relationship to the postcolonial nation-state.7 She argues that modern artists in Lebanon, in contrast to those in Iraq and Egypt, were unconcerned with establishing a vernacular visual language. In the case of the first generationâthose artists working during the 1930sâthe choice of subject matterâlandscapes and genre scenes, for instanceâmay be described as Lebanese, yet the styles emulate conventional European academic models. Neither social realism nor Islamic aesthetic traditions took hold as formal strategies for the formation of a national visual identity as they had in Syria, Egypt, and Iraq. Subsequently, throughout the 1960s, as abstraction replaced academicism, the former was without the pedigree of âan invented tradition,â as artists made little effort to attach the formal language of abstraction to that of religious spiritualism or Lebanese nationalism.8 The cultural nationalism of pan-Arabism, a movement promoting Arab unity in opposition to colonial intervention in the region, failed to taint abstractionâs claims to universalism among Lebanese artists.9 The premises underlying Naefâs argument are that modern Lebanese art is distinguished from European art by its stylistic imitation and that a regional political art is equated with either pan-Arabism or an Arab-oriented nationalism. Furthermore, the artistic community in Lebanon was itself fragmented according to Naefâno collectives were formed and no manifestos were written.10
Lebanonâs regional artistic difference is thus defined by two related absences: the lack of a politically engaged art and the lack of a social collective that translated into an aesthetic unity. Naef writes, âIt is true that Lebanese art is rarely claimed to be militant; there were no artistic collectives that defended a common artistic, political, or social cause; artistic production was always an individual experience.â11 This aesthetic is a result of a conflicted political orientation in the aftermath of the 1920 creation of Greater Lebanon. As Naef explains, âThis reflected the general cultural atmosphere in the country: while particular groups believed in Arabism, the dominant opinion always saw Lebanon as a point of entry between the Arab world and Europe.â12 Lebanonâs supposed muddled identity in Naefâs argument recalls that of the nineteenth-century travel guide discussed above. In Naefâs argument, this characterization results in political and material realities: Lebanonâs failure to achieve both national and artistic authenticity. Her contention suggests the modern obsession with the paradigm of authenticity as an analytical category for art, particularly in relation to a postcolonial formation of a national identity.13
To juxtapose Cookâs nineteenth-century travel guide next to Naefâs contemporary analysis of the development of modern art in Lebanon is to document the historical longevity and discursive persistence of the supposed âmuddledâ urban identity of Ottoman Beirut, an identity that later, as the city transitioned into a twentieth-century national capital, became a stand-in for modern-day Lebanon. This chapter historicizes, through a focus on the visual arts, the production of what is often termed cosmopolitanism in the case of Lebanon as a putatively national trait.14 In Naefâs argument, aesthetics and the nation mirror one another in a self-referential circle. This chapter takes a different approach to art, focusing instead on discourses on art in order to consider art not as a natural outgrowth of the independent nation-state, but rather as constituted by dynamic social networks and processes to be inherently Lebanese. As scholar Elizabeth Thompson has studied, the press under the French Mandate (1920â43) constituted a significant forum for debates about national visions of independence.15 Moreover, by the late 1920s, the visual arts were a regular feature in certain publications, particular the francophone ones, and as this chapter documents, these art reviews engaged national debates. Indeed, Kirsten Scheidâs scholarship examines the reciprocal relationship of the visual arts and the nation-state, characterizing both as âunsettledâ during this historical period of the 1930s and 1940s.16
The chapter thus begins in the 1920s, when Lebanon was governed under the French Mandate and political and cultural figures charted a vision for a future nation-state, promised by European powers under the postâWorld War I mandate system. Of particular relevance to the present study is the formation of a cosmopolitan nationalismâbased on Lebanonâs ancient Phoenician roots and a Franco-Mediterranean cultural orientationâfashioned at the hands of Maronite Christian politicians, economists, intellectuals, and cultural figures. An analysis of one of the earliest periodicals to feature the visual arts, La Revue du Liban, considers how a Christian nationalist vision was disguised as a cosmopolitan nationalism. As such, cosmopolitanism emerges as a national trait and an aesthetic vision that is discursively constructed and whose meaning is institutionally contingent, rather than a sociopolitical cultural reality reflected back in Lebanonâs aesthetic orientation, as suggested in Naefâs argument of modern art in Lebanon.
The second half of this chapter considers the ways in which this Euro-Christian cosmopolitanism would render Lebanon, decades later, strategic to the United States during the Cold War. When the 1957 Eisenhower Doctrine acknowledged the popular and political power of then-Egyptian president Gamal Abdel Nasser (1918â70), the United States issued a Cold War policy shift; rather than attempt to isolate Nasser and his position of pan-Arabism and third-world alignment, the United States would instead work to strength conservative Arab governments with pro-Western leanings, such as Lebanon. The chapter concludes by detailing the cultural resources that accompanied that shift in United States policy, one that sought to explicitly exploit Lebanonâs purported âmuddledâ identity and call on cultural forums such as the visual to play a prominent role in the Cold War battle for âhearts and minds.â