Marca personal para Dummies
eBook - ePub

Marca personal para Dummies

Andrés Pérez Ortega

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eBook - ePub

Marca personal para Dummies

Andrés Pérez Ortega

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About This Book

Lo quieras o no, todo el mundo se forma una opinión de los demás, fruto de la observación. ¿O no te fijas tú en la imagen, la actitud, el lenguaje y las acciones de la gente? Si en vez de ignorarlo, decides aprovechar este fenómeno para que hablen de ti como tú quieres y dejar una huella positiva y duradera (una buena marca personal), bienvenido al mundo del personal branding. A través de este proceso descubrirás y analizarás lo que te define, para comunicarlo eficazmente y, de este modo, conseguir ocupar un lugar privilegiado en el recuerdo de los demás. Para conseguirlo debemos ser capaces de diseñar nuestro propio plan de posicionamiento.
• Un modelo paso a paso — a través de 6 etapas muy claras irás definiendo y aplicando tu estrategia de marca personal
• De gran ayuda dentro y fuera del trabajo — ideal para presentarte como el profesional que tu empresa necesita o para buscar trabajo
• La buena comunicación es la clave — prensa, redes sociales, networking, encuentros informales; cualquier momento es bueno para transmitir tu marca personal

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Information

Publisher
Para Dummies
Year
2014
ISBN
9788432902239
Topic
Negocios y empresa
Subtopic
Comunicación empresarial

Table of contents