Estrategia Digital
eBook - ePub

Estrategia Digital

CĂłmo usar las nuevas tecnologĂ­as mejor que la competencia

Pere Rosales

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eBook - ePub

Estrategia Digital

CĂłmo usar las nuevas tecnologĂ­as mejor que la competencia

Pere Rosales

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About This Book

ÂżPor quĂ© los informĂĄticos y los de mĂĄrketing no se entienden? ÂżPor quĂ© hay tantas empresas interesadas en competir en Internet y no se atreven a empezar? ÂżPor quĂ© las empresas siguen invirtiendo en publicidad tradicional, que en lugar de convencer, molesta a los consumidores? ÂżCuĂĄles son los factores crĂ­ticos de Ă©xito de una estrategia online? Este libro es una inyecciĂłn de sentido comĂșn, que da respuesta a estas y otras muchas preguntas que se hacen cada dĂ­a mĂĄs directivos, y que no saben cĂłmo contestar.

De nada sirve disponer de un sofisticado paquete de software de CRM (Customer Relationship Management), o una pĂĄgina web espectacular, o haber creado un grupo en Facebook, o de tener un blog y una cuenta en Twitter, si con ello no conseguimos que los clientes nos prefieran a nosotros, antes que a la competencia.

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Information

Publisher
Deusto
Year
2010
ISBN
9788423427918
Topic
Business
Subtopic
Accounting
Index
Business

Table of contents