Control the Narrative

The Executive's Guide to Building, Pivoting and Repairing Your Reputation

Lida Citroën

• Publisher: Kogan Page
• Year: 2021
• Print ISBN:
  9781398600836
• Edition: 1
• eBook ISBN:
  9781398600867
• Topic: Business
• Subtopic: Business Communication
• Index: Business

DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career

Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.

Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.

To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.

Index

accountability partner, finding a 134, 179–80

accountability, personal 162

appearance and dress 113–16, 219–21

inventory, taking an 85, 129

measuring 194–95

authenticity 213–14

beliefs 32–34

challenging 33–34

vs. evidence 32

Berns, Gregory 16

bias 16, 36

confirmation bias 17–18

unconscious bias 17

body language 116–18

measuring 195

video meetings 118

“brand hygiene” 207

Butterfly Effect 187

clout 51

comfort zone, your 12–13

competence judgment 30

competitive advantage 3–4

confidence 214

confirmation bias 17–18, 98, 99

conflicts of interest 208

consistency, importance of 49, 101

contacts

current 85, 193–94

new 194, 215

purging 105–06

COVID-19 pandemic 5, 196

goals, setting 128

innovations 6

online connections, growth in 6

remote working 5

social sharing 111

stress at home 211

virtual personal branding 119, 220–21

work/life balance 5–6

Creating We 24

credibility, building 19, 51, 52–53

actions, your 68–71

values, your 53–55, 65–68

“crowd mentality” 148–49

cultural codes 24–25

FIGJAM 25

Tall Poppy Syndrome 25

defamation 166

digital capital 192–93

Edelman Trust Barometer 35

endorsements 96–97, 99, 214

Entrepreneur.com 110

Equifax 206

events, attending 193

expectations, not living up to 143, 214

Facebook 50, 106

consistency in 218

judgment on 31

platform, choosing your 109

removing profiles 164

reputation risk by association 209

Fast Company 40

feedback 51–52, 83, 84, 196–97

evaluating 78–79

formal reviews 72, 197

informal 71–72, 198, 210

soliciting 73–76, 196–97

Ferris Bueller’s Day Off 78

FIGJAM 25

fixed mindset 90

focus, building 4

gaslighting 150–52

“gig economy”, the 8–9

Glaser, Judith E 24

Glassdoor 50, 143, 209

GlobalWebIndex 6

goals, setting 85–86,...

Table of contents

• Praise for Control the Narrative
• Control the Narrative
• Contents
• About the author
• Preface
• Introduction
• 01 How perception is formed
• 02 Changing perception through personal branding
• 03 How to take control of reputation: strategy
• 04 How to take control of reputation: tactics
• 05 Pivoting your reputation
• 06 Repairing your reputation
• 07 Agree to stay the course
• 08 Measuring and monitoring reputational assets
• 09 Reputation risk management
• NC Final thoughts
• Index