Baseline Shift

Untold Stories of Women in Graphic Design History

Briar Levit

• Publisher: Princeton Architectural Press
• Year: 2021
• Print ISBN:
  9781648960062
• eBook ISBN:
  9781648960833
• Topic: Design
• Subtopic: Art General

Baseline Shift captures the untold stories of women across time who used graphic design to earn a living while changing the world.

Baseline Shift centers diverse women across backgrounds whose work has shaped, shifted, and formed graphic design as we know it today. From an interdisciplinary book designer and calligrapher starting out in Harlem's Renaissance, to the invisible drafters of Monotype's drawing office, the women represented here include auteurs, advocates for social justice, and creators ahead of their time. The fifteen essays in this illustrated collection come from contributors with a variety of backgrounds and perspectives. Baseline Shift is essential reading for students and practitioners of graphic design, as well as anyone with an interest in women's history.

Index

• Abaporu (painting, do Amaral), 57
• Academy of Fine Arts (Leipzig), 130, 131
• activism, 9–10, 78–83, 121–27; anti-apartheid, 98–99, 100, 101; Black liberation movement, 85, 86; Black Panther Party, 88; civil rights movement, 86; printing as tool for, 126–27; Ribu movement, 79–83; union organizing, 123–25. See also Madame Binh Graphics Collective, The (MBGC); women’s liberation movement; women’s suffrage
• Adams, Parveen, 100
• A-D magazine, 37
• advertising and commercial art, 51; brand identity, 141, 143, 148; countercultural vs. traditional, 144–45, 148; Larsen’s work in, 140–41, 143, 144–48, 192; Popitz’s work in, 132–37; Raskin’s work in, 44; targeted toward women, in Japan, 76; women’s lack of opportunities in field, 153; for women’s typesetter businesses, 97
• African American Institute, 28
• African National Congress (ANC), 95, 98, 100, 101
• age discrimination, 97
• agitprop, 85
• Aichinger, Ilse, 47
• Air Raid Precautions (poster, Angus), 37–38
• Albers, Josef, 130, 131
• album covers, by Raskin, 46
• allyship, 92. See also Madame Binh Graphics Collective, The (MBGC)
• Amaral, Tarsila do, 57
• American Woman Suffrage Association (AWSA), 71–72
• Ames, Blanche Ames, 70, 72–73
• Ames, John S., 73
• Amistad Research Center (Tulane), 23–24
• Anderson, Gail, 23
• Angus, Charlotte, 34, 37–38, 41
• Ansel, Ruth, 57–58
• Anthony, Susan B., 71
• Antique No. 4 Café Daum Chair (Thonet), 149
• antiracist organizations. See racism, anti-racist organizations
• apartheid, anti-apartheid activism, 98–99, 100, 101. See also Red Lion Setters (RLS)
• apparel, T-shirt design, 87
• Arial typeface, 118
• Art Films (poster, Haft), 150, 151
• Asmundson, Elvira, 120, 121
• Assata Shakur Is Welcome Here! (sign, MBGC), 87
• Atelier Populaire, 88
• Attica: The Struggle Continues (poster, MBGC), 87, 18...

Table of contents

• Cover
• Praise for Baseline Shift
• Title Page
• Copyright
• Contents
• Introduction
• Publishing
• Activism & Patriotism
• Press & Production
• Commercial
• Afterword
• Acknowledgments
• Notes
• Contributors
• Credits
• Index