Managing Innovation
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Managing Innovation

Integrating Technological, Market and Organizational Change

Joe Tidd, John R. Bessant

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  2. English
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eBook - PDF

Managing Innovation

Integrating Technological, Market and Organizational Change

Joe Tidd, John R. Bessant

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About This Book

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors' extensive experience in real-world management practice.

Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

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Information

Publisher
Wiley
Year
2020
ISBN
9781119719335
Edition
7
Topic
Business
Subtopic
Business General
Index
Business
CHAPTER 
1
1
Innovation 
– 
What 
It 
Is 
and 
Why It 
Matters
Mathieu 
Meur/Stocktrek 
Images/Getty 
Images
LEARNING 
OBJECTIVES
By 
the 
end 
of 
this 
chapter 
you 
will 
develop 
an 
understanding 
of:
• 
what 
‘innovation’ 
and 
‘entrepreneurship’ 
mean 
and 
how 
they 
are 
essential 
for 
survival 
and 
growth
• 
innovation 
as 
a 
process 
rather 
than 
a 
single 
flash 
of 
inspiration
• 
the 
difficulties 
in 
managing 
what 
is 
an 
uncertain 
and 
risky 
process
• 
the 
key 
themes 
in 
thinking 
about 
how 
to 
manage 
this 
process 
effectively
‘A 
slow 
sort 
of 
country’ 
said 
the 
Red 
Queen. 
‘Now 
here, 
you 
see, 
it 
takes 
all 
the 
running 
you 
can 
do 
to 
keep 
in 
the 
same 
place. 
If 
you 
want 
to 
get 
somewhere 
else, 
you 
must 
run 
at 
least 
twice 
as 
fast 
as 
that!’
— 
Lewis 
Carroll, 
Alice 
Through 
the 
Looking 
Glass,
1872. 
Public 
domain.
Y
ou 
don’t 
have 
to 
look 
far 
before 
you 
bump 
into 
the 
innovation 
imperative. 
It 
leaps 
out 
at 
you 
from 
a 
thousand 
mission 
statements 
and 
strategy 
documents, 
each 
stress-
ing 
how 
important 
innovation 
is 
to 
‘our 
customers/our 
shareholders/our 
business/our 
future 
and 
most 
often, 
our 
survival 
and 
growth’. 
Innovation 
shouts 
from 
advertisements 

Table of contents