- 376 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific and technical aspects of this research. The volume teaches the student to:
- Learn how to conduct lab, field and case research on social influence through example by leading researchers
- Find out about the latest discoveries including the status of research on social influence tactics, dissonance theory, conformity, and resistance to influence
- Discover how seemingly complex issues such as power, rumors, group and minority influence and norms can be investigated using the scientific method
- Apply knowledge to current influence campaigns to find out what works and whatdoes not.
The Science of Social Influence is the perfect core or complementary text for advanced undergraduate or graduate students in courses such as Attitudes and Attitude Change, Communications, Research Methods and, of course, Social Influence.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Science of Social Influence by Anthony R. Pratkanis in PDF and/or ePUB format, as well as other popular books in Psychology & History & Theory in Psychology. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- The Science of Social Influence
- Copyright
- Contents
- Contributors
- About the Editor
- 1. An Invitation to Social Influence Research
- 2. Social Influence Analysis: An Index of Tactics
- 3. Omega Approaches to Persuasion: Overcoming Resistance
- 4. The Evolution of Cognitive Dissonance Theory: A Personal Appraisal
- 5. Emotional See-saw
- 6. Fleeting Attraction and Compliance with Requests
- 7. Using Social Norms as a Lever of Social Influence
- 8. On the Development of the Social Response Context Model
- 9. Groupthink as Social Identity Maintenance
- 10. Minority Dissent, Attitude Change, and Group Performance
- 11. Rumors Influence: Toward a Dynamic Social Impact Theory of Rumor
- 12. Self-Defeating Leader Behavior: Why Leaders Misuse Their Power and Influence
- 13. Resistance to Influence
- Author Index
- Subject Index