eBook - PDF

Storytelling in den Public Relations

Name: Storytelling in den Public Relations
Author: Dieter Georg Herbst

Erzählen Sie die spannende Geschichte Ihres Unternehmens

Dieter Georg Herbst,

288 pages
English
PDF
Available on iOS & Android

eBook - PDF

Storytelling in den Public Relations

Erzählen Sie die spannende Geschichte Ihres Unternehmens

Dieter Georg Herbst,

About this book

Storytelling, das Erzählen von interessanten und spannenden Geschichten, gehört zum Basis-Handwerk eines jeden Kommunikationsexperten in den Public Relations. Wie entstehen Geschichten über Unternehmen, Organisationen und Personen? Wie wirken sie? Wie beeinflussen sie das Entscheiden und Handeln von Kunden, Journalisten, Investoren und Mitarbeitern? Dieses Buch gibt Ihnen einen wissenschaftlich fundierten und praxisnahen Einblick in das Storytelling. Sie erfahren, warum Geschichten so stark wirken und wie Sie selbst die Kraft von Geschichten in Ihrer Kommunikation nutzen können. Viele Praxisbeispiele verdeutlichen dies. Mit zahlreichen Checklisten, Links und Buchtipps.Die 4. Auflage wurde völlig überarbeitet und aktualisiert. Neu sind u.a. die Beiträge über langfristige Storywelten und das Storytelling im Digital Content Marketing.

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Yes, you can access Storytelling in den Public Relations by Dieter Georg Herbst in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.