In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.
Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.
eBook - PDF
Consumer-based New Product Development for the Food Industry
- 209 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Consumer-based New Product Development for the Food Industry
About this book
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Table of contents
- Cover
- Editor Biographies
- Author Biographies
- Preface
- Contents
- Part One: Sensory and Consumer Based Development
- Part Two: Emotions and Consumer Testing with Children
- Part Three: Concepts, Minds, Ideas and Behaviour-based Development
- Subject Index
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Yes, you can access Consumer-based New Product Development for the Food Industry by Sebastiano Porretta, Howard Moskowitz, Attila Gere, Sebastiano Porretta,Howard Moskowitz,Attila Gere in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Industrial & Technical Chemistry. We have over 1.5 million books available in our catalogue for you to explore.