How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
eBook - PDF

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

,
  1. 162 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

,

About this book

A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to... is set to be the bible of graphic design ideas.

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Information

Publisher
Thames and Hudson Ltd
Year
2021
eBook ISBN
9780500776001
Topic
Design
Subtopic
Graphic Design

Table of contents

  1. Cover
  2. How to
  3. Title
  4. Copyright
  5. Contents
  6. How to be a graphic designer in the middle of nowhere An introduction
  7. How to think with your hands Four decades of notebooks
  8. How to destroy the world with graphic design American Institute of Graphic Arts
  9. How to have an idea The International Design Center, New York
  10. How to transcend style American Center for Design
  11. How to create identity without a logo Brooklyn Academy of Music
  12. How to invent a town that was always there Celebration, Florida
  13. How to work for free Parallax Theater
  14. How to raise a billion dollars Princeton University
  15. How to win a close game New York Jets
  16. How to be good The Good Diner
  17. How to run a marathon The Architectural League of New York
  18. How to avoid the obvious Minnesota Children’s Museum
  19. How to avoid doomsday Bulletin of the Atomic Scientists
  20. How to be fashionably timeless Saks Fifth Avenue
  21. How to cross cultures New York University Abu Dhabi
  22. How to behave in church The Cathedral Church of St. John the Divine
  23. How to disorient an architect Yale University School of Architecture
  24. How to put a big sign on a glass building without blocking the view The New York Times Building
  25. How to make a museum mad Museum of Arts and Design
  26. How to judge a book Covers and jackets
  27. How to make a mark Logotypes and symbols
  28. How to squash a vote The Voting Booth Project
  29. How to travel through time Lever House
  30. How to pack for a long flight United Airlines
  31. How to have fun with a brown cardboard box Nuts.com
  32. How to shut up and listen New World Symphony
  33. How to top the charts Billboard
  34. How to convince people Ted
  35. How to get where you want to be New York City Department of Transportation
  36. How to investigate a murder A Wilderness of Error
  37. How to be who you are Mohawk Fine Papers
  38. How to get the passion back American Institute of Architects
  39. How to make news Charlie Rose
  40. How to set a table The restaurants of Bobby Flay
  41. How to survive on an island Governors Island
  42. How to design two dozen logos at once MIT Media Lab
  43. How to save the world with graphic design The Robin Hood Foundation’s Library Initiative
  44. Acknowledgments
  45. Image credits

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