- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath.
How much bigger is a billion than a million?
Well, a million seconds is twelve days. A billion seconds is…thirty-two years.
Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!”
You will learn principles such as:
-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”).
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
How much bigger is a billion than a million?
Well, a million seconds is twelve days. A billion seconds is…thirty-two years.
Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?
Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!”
You will learn principles such as:
-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.”
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”).
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”).
Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Making Numbers Count by Chip Heath,Karla Starr in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.
Information
INDEX
A note about the index: The pages referenced in this index refer to the page numbers in the print edition. Clicking on a page number will take you to the ebook location that corresponds to the beginning of that page in the print edition. For a comprehensive list of locations of any word or phrase, use your reading system’s search function.
- A&W, 19
- Aaron, Hank, 79
- abstraction, 55, 76
- converting abstract numbers into concrete objects, 36–47, 51–52
- expert knowledge and, 37
- making abstract things personal, 89–92
- accidental death, 50, 51, 55, 157n
- Aleut, 144n
- Alps, 58
- Amazon River, 80, 164n
- ants, desert, 60–61, 65, 161n
- Apollo 8 (Kluger), 59–60
- Apple, 82, 102, 165n
- MacBook Air, 112–14
- apples and buckets, 106
- assumptions and expectations, 112, 115–18
- atoms in the human body, 24, 150n
- audience’s familiarity with numbers, 22–23, 71, 141–42
- Australian wildfires, 32, 152n
- automobiles, 80, 92, 167n
- avocados, 54, 159n
- awe, 134
- Bågenholm, Anna, 121–22
- Bangladesh, 13–14
- baseball, 96–97, 105, 158n, 170n
- batting averages in, 23, 137, 138, 141–42
- basketball, 111, 172n
- baskets, counting in, 22, 71, 138
- Benchmar...
Table of contents
- Cover
- Title Page
- Introduction
- Translate Everything, Favor User-Friendly Numbers
- To Help People Grasp Your Numbers, Ground Them in the Familiar, Concrete, and Human Scale
- Use Emotional Numbers—Surprising and Meaningful—To Move People to Think and Act Differently
- Build a Scale Model
- Epilogue: The Value of Numbers
- Appendix: Making Your Numbers User-Friendly
- About the Authors
- Endnotes
- Index
- Copyright