Digital Entrepreneurship
eBook - ePub

Digital Entrepreneurship

  1. 250 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Digital Entrepreneurship

About this book

Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.

With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.

Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

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Yes, you can access Digital Entrepreneurship by Jonathan Allen,Jonathan P. Allen in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2019
eBook ISBN
9780429014697

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Preface: Entrepreneurship in a Digital World
  8. 1 Digital Entrepreneurship: New Opportunities and Challenges
  9. 2 Choosing a Digital Business Idea
  10. 3 Creating a Digital Business Design
  11. 4 Building a Business Prototype
  12. 5 Digital Content for Business
  13. 6 Business Prototype Look and Feel
  14. 7 Business Prototype Features
  15. 8 Web Analytics
  16. 9 Creating and Tracking Business Goals
  17. 10 Usability and Customer Experience
  18. 11 Customer Acquisition in a Digital World
  19. 12 Digital Business Experiments
  20. 13 Launching a New Digital Business Venture
  21. Key Terms
  22. Appendices
  23. Index