Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
eBook - PDF

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

About this book

• Explores the most effective digital marketing strategies and campaigns • Investigates the current status of digital marketing and social media utilization by both travellers and service providers • Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antónia Correia, Universidade do Algarve, Portugal.

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Yes, you can access Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by Ahmet Bulent Ozturk,Murat Hancer,Ahmet Ozturk in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. 1 Definition and functionality of social media
  5. 2 Thematic social media research trends in hospitality and tourism: A bibliometric approach 2019-2020
  6. 3 Social media marketing activities: Studying social identification, trust, value and loyalty
  7. 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers
  8. 5 The Instagram effect on the transformation of tourist behavior to overtourism
  9. 6 The role of emoji use in destination decision making
  10. 7 Content marketing: Definition, cases, and helpful tactics
  11. 8 Contextual factors influencing hotel mobile app satisfaction
  12. 9 Big data analytics and database marketing
  13. 10 Customer relationship management through blockchain technology
  14. 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities