eBook - PDF
Excellence in Communicating Organizational Strategy
- 269 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Excellence in Communicating Organizational Strategy
About this book
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Excellence in Communicating Organizational Strategy by Donald P. Cushman, Sarah Sanderson King, Donald P. Cushman,Sarah Sanderson King in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Excellence in Communicating Organizational Strategy
- Contents
- 1. Excellence in Communicating Organizational Strategy: An Introduction by Donald P. Cushman and Sarah Sanderson King
- 2. Stimulating and Integrating the Development of Organizational Communication through High-Speed Management by Donald P. Cushman
- 3. Killer Strategies for Competitiveness: The Case at Microsoft by Donald P. Cushman and Sarah Sanderson King
- 4. High-Speed Management Strategies for Competitiveness: The E-land, a Korean Multinational by Yong-Chan Kim
- 5. Intersections between Crisis and Management: A Case Study by B. Thomas Florence and Branislav Kovacic
- 6. Excellence in Communication During a Crisis: The Case of Indian Point 3 Nuclear Power Plant by Joseph T. Pillittere II
- 7. R&D and Marketing Strategy for Cross-Cultural Cooperation: A Cross-Pacific Study between China and the U.S. by Yanan Ju
- 8. Strategies for Survival in the Global Marketplace: A Study of the Australian Pharmaceutical Industry by Robyn Johnston
- 9. Beyond Benchmarking Institutional Advancement: Jump-Start to Fund-Raising Excellence by Rod Miller
- 10. Intuition and Metacommunication Strategies in Times of Change by Ernest F. Martin Jr.
- 11. The Strategic Impact of Affect on Decision-Making by John Penhallurick
- 12. Training Strategies for Excellence: Selecting the Appropriate Models for the Specific Task by Susanne R. Morris and Robert C. Morris
- 13. Strategies of Leadership Excellence for Corporate Survival by Richard J. Dieker
- 14. A Summary and Conclusion to Excellence in Communicating Organizational Strategy by Donald P. Cushman and Sarah Sanderson King
- Contributors
- Index