eBook - PDF

The Globalization of Corporate Media Hegemony

Name: The Globalization of Corporate Media Hegemony
ISBN: 9780791486337

319 pages
English
PDF
Available on iOS & Android

eBook - PDF

The Globalization of Corporate Media Hegemony

About this book

Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey, commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential.

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Yes, you can access The Globalization of Corporate Media Hegemony by Lee Artz, Yahya R. Kamalipour, Lee Artz,Yahya R. Kamalipour in PDF and/or ePUB format, as well as other popular books in Social Sciences & Sociology. We have over one million books available in our catalogue for you to explore.