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About This Book
A website development pioneer gives business owners—from tech savvy to beginner—the tools, knowledge, and tactics to succeed in today's online economy. If your company is building a new website, you're certainly thinking about content and design. But don't forget performance, especially if you need your website to generate business leads and sales. Wordpress Websites for Business guides you through the process of building a website that will sustain and grow your company. Using the techniques detailed in this book I am currently bringing in more than one million dollars' worth of leads a month for one of my clients. I have used most of the top content management systems and built many custom CMS systems myself. From my experience, I can say that Wordpress is the most effective tool available to build your company's website and bring in leads and sales for your business. However, if used incorrectly, it can actually hurt your company. I've seen it happen, and the effects can be devastating. The good news is that there's a better way. In an easy-to-follow, step-by-step program, this book will tell you what you need to do to avoid the pitfalls while ensuring maximum exposure, search engine rankings, and conversions (sales)! This powerful book features: game changing checklists and resources; simple settings that only take a few minutes, but can make a huge difference in website performance; the best Wordpress plugins and services to optimize your site and maximize leads; the best Wordpress themes that enable you to build an up-to-date website that performs for you; content creation hacks such as how to map your business goals directly to your content; Wordpress best practices simplified, such as why and how to create a child theme; the tools and techniques that drop your page load times to less than two seconds; and much more... The strategies and tactics I present in Wordpress Websites for Business will result in more leads and sales for your company, and that's what it's all about.