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Growing the Top Line
Growing the Top Line
📖 Book - PDF

Growing the Top Line

Four Key Questions and the Proven Process for Scaling Your Business
Cliff Farrah
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📖 Book - PDF

Growing the Top Line

Four Key Questions and the Proven Process for Scaling Your Business
Cliff Farrah
Book details
Table of contents

About This Book

Pioneering growth strategist Cliff Farrah reveals how to grow revenue like a Fortune 500 giant

Growing the Top Line: Four Key Questions and the Proven Process to Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author, Cliff Farrah, reveals the copyrighted growth strategy that he has developed over the last twenty years through 1, 400 successful client engagements and input from leaders at Fortune 500 organizations.

Featuring interviews from current and prior leaders at major corporations like Intel, Nike, Chase, Oracle, Raytheon, and the WHO, Growing the Top Line demonstrates that regular business growth isn't a mystery to be "hacked." Instead, Farrah distills revenue growth into a simple methodology that readers can use to successfully plan growth at their own companies. Readers will discover:

  • The four questions each business leader must ask him or herself when formulating a growth strategy
  • The sixteen different pathways to growth that those four questions unlock, and how to follow them

Interviews with key leaders and executives who bring the author's framework to life Perfect for executives, managers, and entrepreneurs tasked with growing revenue, Growing the Top Line also belongs on the bookshelves of business enthusiasts and employees who hope to make a quantifiable impact in their work.

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Information

Publisher
Wiley
Year
2021
ISBN
9781119779186
Topic
Business
Subtopic
Business Development
Edition
1

Table of contents