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About This Book
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Based on years of research, Visual Communication Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled withinsights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authorsteachtheoretically-informedliteracy and critical analysis of visual communicationandshow how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
- Reveals how toanalyzevisual imagery
- Contains a research-based approach to the topic
- Introduces a 3-step process, Research-Evaluate-Create, toapply the knowledge gained
- Combines research, theory, andprofessionalpractice of visual communication
Designedforundergraduate and graduate courses in visual communication courses, as well asvisual rhetoric, visual literacy, and visual culture, Visual Communication Insights and Strategies reveals how to apply rhetorical theories to visual imagery.