
- 296 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Website Owner's Manual
About this book
Many of the people responsible for a website don't have a clue what's required tobuild one and keep it up and running. The job of planning, launching, andmanaging a site often falls to people who have little or no experience in webdesign or development. Website Owner's Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put awebsite in place and keep it running with a minimum of trouble.Using clever illustrations, easy-to-follow lists and diagrams, and other friendlytouches, Website Owner's Manual helps readers form a vision for a site, guidesthem through the process of selecting a web design agency, and gives just enoughbackground to help them make intelligent decisions throughout the developmentprocess. This book provides a jargon-free overview of web design, includingaccessibility, usability, online marketing, and web development techniques.Using Website Owner's Manual, readers master the vocabulary and conceptsthey need to discuss how a website dovetails with the needs of a business. Thisbook will help them work confidently with the designers and developersbuilding and maintaining a site so they can concentrate on what your websiteneeds to do. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
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Information
Table of contents
- Copyright
- Dedication
- Brief Table of Contents
- Table of Contents
- Foreword
- Preface
- Acknowledgments
- About this Book
- Author Online
- About the Author
- Chapter 1. The secret to a successful website
- Chapter 2. Stress-free planning
- Chapter 3. The perfect team
- Chapter 4. Differences over design
- Chapter 5. Creating killer content
- Chapter 6. User-centric design
- Chapter 7. Ensuring access for all
- Chapter 8. Taking control
- Chapter 9. Decoding technobabble
- Chapter 10. Driving traffic
- Chapter 11. Engaging your visitors
- Chapter 12. Planning for the future
- Index