📖[PDF] Win Keep Grow by Mark Stiving | Perlego
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Win Keep Grow
Win Keep Grow
📖 Book - PDF

Win Keep Grow

How to Price and Package to Accelerate Your Subscription Business
Mark Stiving
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language
English
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ePUB (mobile friendly) and PDF
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📖 Book - PDF

Win Keep Grow

How to Price and Package to Accelerate Your Subscription Business
Mark Stiving
Book details
Table of contents

About This Book

Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.

The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don't currently have a subscription product on what to expect while transitioning to one.

Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product's objectives throughout their own organization.

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Information

Publisher
Morgan James Publishing
Year
2021
ISBN
9781631954795
Topic
Business
Subtopic
Business General

Table of contents