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- English
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Digitalisation in the German Mittelstand
Yuri Popov
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About This Book
Die Digitalisierung fĂŒhrt zu weitreichenden VerĂ€nderungen und Herausforderungen im deutschen Mittelstand. Um weiterhin wettbewerbsfĂ€hig zu bleiben, mĂŒssen sich mittelstĂ€ndische Unternehmen an die neuen Anforderungen und Bedingungen der fortschreitenden Digitalisierung anpassen. Es wird gezeigt, dass der deutsche Mittelstand die Wichtigkeit der Digitalisierung zunehmend erkennt und digitale MaĂnahmen ergreift. Aus diesem Grund bietet dieses Buch einen umfassenden Ăberblick ĂŒber wichtige theoretische Konzepte, eine ausfĂŒhrliche Analyse ĂŒber die digitale Entwicklung im deutschen Mittelstand, sowie viele strategische Ăberlegungen zur Gestaltung einer erfolgreichen digitalen Transformation.Mit einem Vorwort von Heinz Siebenbrock.
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