eBook - ePub

In Search of the Wild Tofurky

Name: In Search of the Wild Tofurky
Author: Seth Tibbott,Steve Richardson

How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

Seth Tibbott,

Steve Richardson,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

In Search of the Wild Tofurky

How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

Seth Tibbott,

Steve Richardson,

About this book

The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand—and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success—but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2, 500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31, 000 in his first nine years of striving to bring to the people a nearly unknown soy product—tempeh—he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. "Expert advice and inspiration from a most unconventional source... An education in the business of ethics." ?Eric C Lindstrom, author of The Skeptical Vegan

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Yes, you can access In Search of the Wild Tofurky by Seth Tibbott,Steve Richardson in PDF and/or ePUB format, as well as other popular books in Business & Biografie in ambito aziendale. We have over one million books available in our catalogue for you to explore.