Consumer Behavior
eBook - PDF

Consumer Behavior

,
  1. 546 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Consumer Behavior

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About this book

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.

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Key takeaways

AI-Generated Insights
Insight 1

Analyze the psychological factors, such as motivation, perception, and memory, that influence consumer attitudes and decision-making processes under varying levels of effort.

Insight 2

Evaluate how cultural, social, and demographic factors, including household dynamics and psychographics, shape consumer behavior and market segmentation strategies.

Insight 3

Assess the impact of innovations, symbolic consumption, and ethical considerations on consumer behavior, applying principles of social responsibility in marketing contexts.

Information

Publisher
Cengage Learning EMEA
Year
2017
Print ISBN
9781305507272
eBook ISBN
9781337514804
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. About the Authors
  3. Contents
  4. Preface
  5. Part 1: An Introduction to Consumer Behavior
  6. Part 2: The Psychological Core
  7. Part 3: The Process of Making Decisions
  8. Part 4: The Consumer’s Culture
  9. Part 5: Consumer Behavior Outcomes and Issues
  10. Glossary
  11. Name/Author Index
  12. Product Index
  13. Subject Index

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Yes, you can access Consumer Behavior by Wayne Hoyer, Deborah J. MacInnis, Rik Pieters,,Wayne Hoyer, Deborah J. MacInnis, Rik Pieters in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.