Learn How to Crush it with YouTube

Dale Carnegie, Sheba Blake

• Publisher: Sheba Blake Publishing
• Year: 2019
• eBook ISBN: 9783966615556
• Topic: Business
• Subtopic: Business generale
• Index: Business

If I could show you how to crush your YouTube business would you be interested?YouTube has around 1 Billion unique users who visit every month with almost 100 billion page views. YouTube is growing at a shocking rate and website owners cannot afford to ignore this social media marketing channel any longer if they want to stay on top of the game in Internet marketing.Online marketing is changing rapidly and if you are not utilizing many platforms within your online marketing business you stand to be left behind and so will your business.These days, we need to take it one step further and use some cast iron techniques to earn that all important online income. Did you know getting started online is really not as difficult as it may seem. The internet is here to stay and so is YouTube, and it's time that you started cashing in on it's benefits.YouTube is cheap, easy and there are so many ways to cash in in and drive a ton of traffic to your sales process and funnels.Sheba Blake Publishing is here to help make difficult topics easy to understand. We help everyone be more knowledgeable and confident. Whether its learning about complex business topics, spirituality or building your self esteem; people who rely on us, rely on the information we provide to learn the critical skills and relevant information necessary for success.So join us on our journey of self improvement!

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Identify The Right Content

There are very many different types of videos on YouTube that are available. Honestly, you can find almost anything on YouTube. Here are some of the most popular kinds of videos that you are likely to encounter:

1. Educational Videos: these are basically recordings or videos of public sessions that are conducted in lectures or auditoriums, or sometimes an individual just standing and talking may suffice (he may be standing illustrating his content with a white board or other visual materials. It is important to note that sometimes this tactic may be a tad bit consuming with respect to time, however it is quite cheap to produce in comparison to other kinds of videos.
2. Webinars: these will normally be characterized with some Power Point Presentations with a few graphics accompanied with a voice over on it. These are also very popular and they are quite easy and fast to produce. In terms of cost, they are very cheap and effective provided you have the basic skills required.
3. Tutorials: These can be defined as videos that are elaborate and dynamic in structure. These videos can either be animated or they can clearly show the process that one must take in order to perform a certain task. For instance, how to repair a car. Characteristically these types of videos are time consuming and often expensive.

The third kind of video is what you should probably look into producing. Admittedly, they are both costly and a tad bit difficult to produce which may put you off. However, these elaborate tutorials are generally the most appreciated kinds of videos online. With these characteristic, it has the highest potential of generating traffic as well as exposure to your site.

However, just because it is the most appreciated does not necessarily mean it is the best fit for your business. Once you have understood your target audience, you will be in a better position of understanding the kind of video that they are most likely to respond well to and then you can make use of the above information and capitalize on it.

Making a decision on the right kind of video for you to produce will help you significantly when it comes to making your budget. It is important to remember that as you are creating your budget; your objectives should always be a key concern. You would not be realistic if you were expecting that your videos would drive a seven figure revenue stream whilst working with a three figure budget.

Producing the Right Video Content

This is where the exciting action begins, when you finally get to produce the videos to post on YouTube. Likewise, as the excitement begins so does the rise in cost of video marketing.

Much like the aforementioned planning stage, there are three different stages that one must go through in order to produce an appropriate video content. These are as follows:

1. Buying the right kind of equipment
2. Identifying video topics
3. Filming the video

Buying the Right kind of Equipment

Regardless of the type of video marketing that you are considering, you cannot escape some form of investment for it. Here, you will most certainly be required to spend on the purchase of some equipment. This is particularly the case for some kinds of videos as they are more sensitive to quality.

Let us take a scenario that the hypothetical company that we had earlier discussed is deciding to make use of in-depth tutorials. This will be quite appropriate for their desired target audience as they have thoroughly researched online and made findings that there are many individuals that are very interested in Do It Yourself Gasket replacement videos, or something like that.

Globe Fasteners Consultancy will be faced with a choice of spending some significant amount of money on a number of items:

• A quality professional video camera. This will probably set them back a high 3 figure or mid four figures. Quality videos will be important so they cannot avoid this cost.
• A standard tripod. This would as well set them back low three figures.
• A quality video editing software. There are a number of free online software that are free to use but these often have restrictions and most often than not will have watermarks on them. Again, this will set them back mid three figures.
• A standard wireless microphone. These are not very ...

Table of contents

• Introduction
• The Importance of a Strong Presence
• Breaking Down a YouTube Video
• Launching a Platform
• Identify The Right Content
• YouTube SEO
• Video Ratings
• YouTube Advertising
• Video Marketing
• Conclusion