Online Business Models

Anthony Ekanem

• Publisher: Anthony Ekanem
• Year: 2016
• eBook ISBN: 9783961120451
• Topic: Business
• Subtopic: Small Business
• Index: Business

Home business is the way the world is going. Gone are the days when people slaved over their office desks. This is the age where the concept of career liberalization is really going to gain root. Are you going to be a part of it as early as you can or are you going to wait and watch till everyone has tried it out first? The ideal way is to get into this as soon as possible and make a name for yourself in the home business genre as soon as you can. This book has all the information you would need to launch your domestic corporate!

Model 1

Affiliate Marketing

 

Affiliating with businesses in order to promote them is not a new concept. But what you need to know here is that it can make you a millionaire and you would not even have to physically venture an inch out of your house.

 

If anyone was asked to name a single method that marketers use to make a surefire rapid income on the Internet, then most of them would give you the same answer – “affiliate marketing”. Though there are dozens of home business models on the Internet, it is quite safe to say that affiliate marketing must rank within the top three, or maybe even at the top of the heap.

 

Basically, the affiliate marketing model means to promote someone’s product over the Internet. You are helping them with their advertising and are getting paid a commission for that.

 

You can start by making an account on an affiliate network such as the Hydra Network (http://www.hydranetwork.com/). This is a place where advertisers post their advertising requirements. When you are a part of this network, you can choose the products you want to promote. These are products of people within the network.

 

Once you are done with that, you will need an affiliate marketing service to promote the products you have chosen on the Internet. The best in this category is Google AdWords (http://adwords.google.com/). You merely have to start a campaign here, mentioning the product you want to promote and give the URL that you are advertising. AdWords will automatically search for the right website matches for the product and will advertise on them.

 

The payment is fantastic. You get paid for every click that your ad gets. This is known as Pay Per Click (PPC). However, there are some affiliate networking sites, such as the Hydra Network we have mentioned here, that pay only when a sale is done. In that case, it becomes a Pay Per Sale (PPS) affiliate service.

 

Your only expense is in starting the AdWords campaign. However, here you can bid on how much you want to spend. Hence, you are actually altering your expense. The returns, however, are much more than whatever money you will put into the business.

 

Model 2

Niche Content Sites

What are people on the Internet mainly looking for? Information, that’s right! If you provide them the information they are looking for, you are a winner all the way.

What’s a niche content site, to begin with? A niche content site is a site that panders to a particular group of people. Like gardening is a niche; cooking is a niche; motor repair is a niche. Other people would not be interested in reading about these topics. But, people who are interested in these topics will surely throng your website and even come repeatedly to look for new information that you must put up all the time.

There can be a niche within a niche. Like, in gardening, there could be a sub-niche of how to do away with aphids or how to use the right mix of fertilizers to make those grapes bigger. These are sub niches. You must remember one thing here… the narrower you are making your niche, the lesser is the number of people you are getting for your site, but at the same time, these people are more focused and they will be more interested in doing business with you.

Think about it. If someone really wants to have some information on aphid removal, they are not going to find too many sites on it. If your site has that content and also promotes some product relating to it, like an aphid spray, the likelihood of that visitor buying the product from your site is indeed high.

This is the way you need to go about it.

• First, think of a popular niche that you would like to build a site on. You could go to places like Google Suggest (http://suggest.google.com/) and check out what many people are looking for.

• Google Suggest will also give you a host of keywords that you can use. These are the keywords that people are popularly searching.

• Build content. You will need to have at least 50 pages or so of content to make some kind of impact. Spruce up this content by using right keywords so that it reaches out to the people who are looking for th...

Table of contents

• Introduction
• Model 1
• Model 2
• Model 3
• Model 4
• Model 6
• Model 7
• Model 9
• Model 10
• Model 11
• Model 12