Information Products Creation and Marketing

Anthony Ekanem

• Publisher: Anthony Ekanem
• Year: 2016
• eBook ISBN: 9783961122677
• Topic: Business
• Subtopic: Small Business
• Index: Business

If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous! An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable. An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose. Digitally self-publishing an eBook is quite different from publishing a traditional book. With a traditional book, you have to pay the costs of any printing yourself if you choose to self-publish. Then, if the book does well and you need to reprint, you have to pay those costs again, which eats into your profits. If you have the goal of having your book published the customary way by a big-name publishing house, get ready for a long wait.

Chapter 1

Why Information Products?

If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous!

An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable.

An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose.

Digital self-publishing

Digitally self-publishing an eBook is quite different from publishing a traditional book. With a traditional book, you have to pay the costs of any printing yourself if you choose to self-publish. Then, if the book does well and you need to reprint, you have to pay those costs again, which eats into your profits. If you have the goal of having your book published the customary way by a big-name publishing house, get ready for a long wait.

First, your book has to be approved. That can take a year or more, if it happens at all! Most people who have the dream of publishing their book have a folder full of rejection letters to show for their efforts. If by chance your book is approved, it is not published right away. There’s a wait for that, too. All told, it could be several years before your book hits the market, and even more time before you see any profit from your labor!

There are no printing costs, and very little waiting time involved with publishing an eBook. Statistics show that eBooks sell better than audiobooks and paperback books, and information eBooks sell best of all.

What makes information eBooks such a special product?

• Information is extremely profitable.

• There is an unlimited quantity of information in the world today.

• Information is easy and inexpensive – close to free at times - to deliver to your customers online.

• Any information produced by you in written form for your eBook is yours. You own it fully and control where it goes.

• Information that is new to people, or presented to them in a new manner will have very little competition.
• Your item is different from anyone else’s because you wrote it! (It goes without saying here that you can’t copy someone else’s work and try to pass it off as your own!)

• Information lends itself quite well to cross-selling, a type of sales technique where you would offer a more profitable product at the same time you are pitching your main information product.

• Cross-selling can make even more money for you. Selling a product that goes well with the theme of the information product can double or even triple your profits sometimes. Say you wrote an eBook on dog training. If you offered training collars, leads, clickers, and other items used in your book on the same web site, your customers would be quite tempted to buy them. Consider cross-selling as a way of offering accessories to your eBook. Often, an eBook is given away free with the purchase of an item in order to entice the customer to buy the higher priced products.

• Information also can be used in up-selling. This would be when you had two versions of your eBook – a regular version that sells for one price, and a “deluxe” version with more information that sells for a higher price.

There is really only one product in the world that can meet all of these criteria that are listed above, and that’s an information product.

What are Information products?

“But what exactly are ...

Table of contents

• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4