Marketing Management
eBook - PDF

Marketing Management

  1. 337 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Marketing Management

About this book

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today's marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today's managers must make every day.

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Information

Publisher
Cengage Learning EMEA
Year
2017
Print ISBN
9781337271127
eBook ISBN
9781337516167
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. About the author
  5. Part 1: Marketing Strategy
  6. Part 2: Product Positioning
  7. Part 3: Positioning via Price, Place, and Promotion
  8. Part 4 Positioning: Assessment Through the Customer Lens
  9. Part 4: Capstone
  10. Endnotes
  11. Index

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Yes, you can access Marketing Management by Dawn Iacobucci in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.