Electronic Commerce
eBook - PDF

Electronic Commerce

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Electronic Commerce

About this book

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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Yes, you can access Electronic Commerce by Gary Schneider in PDF and/or ePUB format, as well as other popular books in Technology & Engineering & Computer Science General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Brief Contents
  2. Table of Contents
  3. Preface
  4. Part 1: Introduction
  5. Part 2: Business Strategies for Electronic Commerce
  6. Part 3: Technologies for Electronic Commerce
  7. Part 4: Integration
  8. Glossary
  9. Index