Electronic Commerce
About this book
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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Information
Table of contents
- Brief Contents
- Table of Contents
- Preface
- Part 1: Introduction
- Part 2: Business Strategies for Electronic Commerce
- Part 3: Technologies for Electronic Commerce
- Part 4: Integration
- Glossary
- Index
