From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
- 435 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Cover
- IFC
- Half Title
- Title
- Statement
- Copyright
- Brief Contents
- Contents
- Impact Boxes
- Preface
- Foreword
- About the Author
- Ch 1: Mass Media and Everyday Life
- Ch 2: Books Rearranging the Page
- Ch 3: Newspapers Mobilizing Delivery
- Ch 4: Magazines Chasimg the Audience
- Ch 5: Recordings Streaming Sounds
- Ch 6: Radio Riding News Waves
- Ch 7: Movies Digitizing Dreams
- Ch 8: Television Switching Channels
- Ch 9: Internet Media Widening the Web
- Ch 10: Advertising Catching Consumers
- Ch 11: Public Relations Promoting Ideas
- Ch 12: News and Information Staying Connected
- Ch 13: Social and Political Issues Shaping the Arguments
- Ch 14: Law and Regulation Reforming the Rules
- Ch 15: Mass Media Ethics Taking Responsibility
- Ch 16: Global Media Communicating Change
- Glossary
- Media Information Resource Guide
- Selected References
- Index
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Yes, you can access Media/Impact by Shirley Biagi in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.