Segmentation Analytics with SAS Viya
eBook - ePub

Segmentation Analytics with SAS Viya

An Approach to Clustering and Visualization

  1. 136 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Segmentation Analytics with SAS Viya

An Approach to Clustering and Visualization

About this book

Better understand your customers using segmentation analytics in SAS Viya!

Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis.

This book is designed for analysts, data miners, and data scientists who need to use the all in-memoryplatform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.

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Yes, you can access Segmentation Analytics with SAS Viya by Randall S. Collica in PDF and/or ePUB format, as well as other popular books in Ciencia de la computación & Ciencias computacionales general. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. About This Book
  6. About The Author
  7. Acknowledgments
  8. Chapter 1: Introduction to Segmentation Using SAS
  9. Chapter 2: Why Classification and Segmentation Are Important in Business and Science
  10. Chapter 3: The Basics of Clustering and Segmentation in SAS Viya
  11. Chapter 4: Envisioning Underlying Structure and Clusters in Your Data
  12. Chapter 5: Ensemble Segmentation: Combining Segmentations Algorithmically
  13. Chapter 6: Tying it All Together: Business Applications
  14. Appendix 1: Data Sets and Attribute Descriptions
  15. Appendix 2: Review of Clustering